Manager - Field & Channel Marketing, EMEA

DataCore Software; Reading; Remote; GBP 65,000 - 90,000; Full time

Job summary

DataCore Software is seeking a Manager - Field & Channel Marketing, EMEA to lead field and partner programs across the region, driving pipeline with measurable campaigns and events.

The role is remote and UK-based, reporting to the Senior Manager, Global Field & Channel Marketing. You will leverage AI for localization, personalization, and workflow automation while coordinating with regional partners and internal teams to maximize co-marketing impact.

Qualifications

• AI-first problem solving is the core requirement for this role; you reach for AI first to think through and solve problems.
• 4+ years in field, channel, or partner marketing in B2B technology.
• Hands-on EMEA field marketing experience.
• Has run partner programs through resellers or distributors, including MDF and co-marketing.
• Comfortable with GTM analytics: pipeline and program reporting in Salesforce or BI tools.
• Based in Europe, with regular travel across the region.
• Bachelor's degree, or equivalent practical experience.

Responsibilities

• Run field programs and partner events across EMEA, including executive dinners and partner-led sessions.
• Drive partner marketing in EMEA with MDF requests and co-marketing plans.
• Track and report EMEA field pipeline and program ROI within the global reporting framework.

Skills

AI-first problem solving

EMEA field marketing

Partner program management

GTM analytics

European travel

Education

Bachelor's degree or equivalent

Tools

Salesforce

BI tools

Job description

The Manager - Field & Channel Marketing, EMEA runs field and channel marketing across EMEA, one of DataCore's most important regions, with a deep partner network. The role is equal parts field and channel: running regional events, digital events, and partner programs, driving co-marketing with EMEA partners, and helping execute DataCore's flagship global partner event.

Reporting to the Senior Manager, Global Field & Channel Marketing, this is a remote role based in the UK. Every program is measured on the pipeline it produces, and AI works alongside the role as a digital co-worker on localization, personalization, analysis, and follow-up.

Key Responsibilities

Field Programs & Events

• Run field programs and partner events across EMEA, favoring executive dinners, roundtables, and partner-led sessions over trade-show booths
• Help execute our flagship global partner event, working with the field marketing lead and our event partner
• Plan and run webinars and digital events for EMEA partners and prospects, in local languages where it helps

Partner Marketing & Advocacy

• Drive partner marketing in EMEA with the channel team: co-marketing plans, partner enablement, and MDF requests
• Activate customer and partner advocacy across the region
• Localise our messaging and campaigns for EMEA markets and languages, working with Product Marketing
• Use AI for translation, localization, personalization, and follow-up, and build workflows on our marketing AI platform

Reporting & Budget

• Track and report EMEA field and partner pipeline, program ROI, and MDF return within the global reporting framework
• Own the EMEA field budget within the global plan

Ideal Candidate Profile

We're looking for a field and channel marketer with hands-on EMEA experience who runs events and partner programs that produce measurable pipeline, reads the numbers behind every program, and uses AI to work across markets and languages at speed.

Required Qualifications

• AI-first problem solving is the core requirement for this role: you reach for AI first, not last, to think through and solve real problems, treat AI as a digital co-worker rather than an occasional tool, and can point to how you've actually done it. This isn't optional, and it isn't just familiarity with the tools
• 4+ years in field, channel, or partner marketing in B2B technology
• Hands-on EMEA field marketing experience. This is a requirement for the role
• Has run partner programs through resellers or distributors, including MDF and co-marketing
• Comfortable with GTM analytics: pipeline and program reporting in Salesforce or BI tools
• Based in Europe, with regular travel across the region
• Bachelor's degree, or equivalent practical experience

Differentiating Capabilities

• Fluency in French or German, plus English
• Event execution excellence as its own craft
• Experience in storage, data infrastructure, or virtualization markets

What Success Looks Like

Immediate Mandate (First 90 Days)

• Map current EMEA events, partner programs, and MDF spend, and propose the 2027 EMEA calendar
• Build co-marketing plans with the top EMEA partners
• Stand up EMEA pipeline reporting within the global framework

6-12 Months

• EMEA programs run from the global playbook, with pipeline tracked by program and partner
• Top EMEA partners have active co-marketing plans, with MDF tied to pipeline
• Webinars and digital events run regularly in EMEA, with pipeline tracked
• AI handles localization and follow-up at scale across EMEA markets

Physical Demands

This role is primarily performed in an office, lab, or remote work environment and requires the ability to sit or stand for extended periods, operate standard computer and lab equipment, and communicate effectively via phone, video, and in person. Occasional travel to customer sites may be required. Reasonable accommodations will be made in accordance with the Americans with Disabilities Act (ADA) to enable individuals with disabilities to perform the essential functions of this role.

DataCore Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law.