Manager, DTC Programme

Deckers; City of Westminster; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid & Flexible Working Environment

Job summary

Deckers is seeking a Senior Manager to lead the DTC Programme across EMEA, driving adoption of strategic initiatives and shaping how the DTC organisation plans, prioritises and delivers change. Focus is on people, processes, and systems to minimise disruption and accelerate value.

You will collaborate with global and regional teams to ensure change lands effectively with markets and functions, strengthening partnerships and optimizing trading performance.

Qualifications

• Proven experience in technology-enabled change and multi-market or regional change across EMEA.
• Excellent communication, stakeholder engagement and relationship-building skills.
• Ability to manage multiple concurrent change initiatives with line management experience. Agile or hybrid delivery experience and exposure to ecommerce platforms, payments, logistics, CRM or retail systems would be desirable.

Responsibilities

• Lead change impact and readiness assessments for EMEA markets, teams and functions across strategic DTC initiatives.
• Develop and execute change, communication and training plans aligned to major programme delivery milestones.
• Act as the primary change point of contact for EMEA stakeholders, building relationships across operations, customer service, retail, marketing and regional leadership teams.
• Design and deliver targeted communications, SOPs, learning materials and train-the-trainer approaches for different user groups and markets.
• Identify adoption risks and feed lessons learned into future change waves and roadmap planning.

Skills

Change management

Stakeholder engagement

Communication

Agile delivery

Ecommerce systems

Tools

CRM systems

Ecommerce platforms

Payments systems

Logistics systems

Job description

Senior Manager, DTC Programme plays a critical role in ensuring our most important strategic initiatives land effectively across our regional business teams. You will also help shape how Deckers EMEA plans, prioritises and delivers future change in our DTC business. You will be responsible for driving successful adoption of change across the EMEA Direct-to-Consumer organisation. This role focuses on the people and operational side of transformation, ensuring that new systems, processes, and ways of working are understood, adopted, and embedded across markets and functions. This role works alongside global and regional business, product and technology teams to ensure that change lands effectively with regional teams, protecting trading performance, minimising disruption, and accelerating time to value.

Your Impact:

• Lead change impact and readiness assessments for EMEA markets, teams and functions across strategic DTC initiatives.
• Develop and execute change, communication and training plans aligned to major programme delivery milestones.
• Act as the primary change point of contact for EMEA stakeholders, building relationships across operations, customer service, retail, marketing, finance and regional leadership teams.
• Design and deliver targeted communications, SOPs, learning materials and train-the-trainer approaches for different user groups and markets.
• Identify adoption risks, gather post-launch feedback and feed lessons learned into future change waves and roadmap planning.

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

• You build trust among groups by being reliable, honest and up-front with others, and you navigate conflict with professionalism.
• You engage others collectively, ensuring diverse perspectives are heard, considered and respected.
• You lead others through change by operating as a sounding board for clarity and direction.
• You drive continuous improvement, readily adopting and motivating others to explore new and better ways of working.
• You build strong cross-functional partnerships, adjust communication to varied audiences and use metrics and milestones to inform decision making.

We would Love to Hear from People with:

• Proven experience in technology-enabled change, operational readiness and multi-market or regional change across EMEA.
• Excellent communication, stakeholder engagement and relationship-building skills, with the ability to influence at all levels.
• Ability to manage multiple concurrent change initiatives, with line management experience. Agile or hybrid delivery experience and exposure to ecommerce platforms, payments, logistics, CRM or retail systems would be desirable.

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people-in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

• Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
• Generous Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity