Deckers Brands Senior Manager, DTC Programme

Deckers Brands; City Of London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid & Flexible Working

Bonuses

Holiday allowance

Discounts

Mentorship Programme

Growth opportunities

Job summary

Deckers Brands seeks a Senior Manager, DTC Programme to drive adoption of change across the EMEA Direct-to-Consumer organisation and help shape how Deckers plans, prioritises, and delivers future DTC initiatives. You will collaborate closely with global and regional teams to ensure changes land effectively and trading performance remains strong.

You will lead change readiness across markets, design targeted communications, training materials and SOPs, and work with operations, customer service,

Qualifications

• Experience leading technology-enabled change and operational readiness across multiple markets.
• Strong ability to influence at all levels with excellent communication and relationship-building skills.
• Agile or hybrid delivery experience with exposure to ecommerce platforms and related ecosystems.

Responsibilities

• Lead change impact and readiness assessments for EMEA markets across strategic DTC initiatives.
• Develop and execute change, communication and training plans aligned to programme milestones.
• Act as the primary change point of contact for EMEA stakeholders across operations, retail and finance.
• Design and deliver communications, SOPs, learning materials and train-the-trainer approaches.
• Identify adoption risks, collect post-launch feedback and feed lessons into future roadmaps.

Skills

Change management

Stakeholder engagement

Leadership

Cross-functional collaboration

Communication

Agile / hybrid delivery

Ecommerce systems

Metrics & milestones

Tools

CRM systems

Retail systems

Payments platforms

Logistics systems

ERP / PIM experience

Job description

Senior Manager, DTC Programme

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people-in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

The Role:

Senior Manager, DTC Programme plays a critical role in ensuring our most important strategic initiatives land effectively across our regional business teams. You will also help shape how Deckers EMEA plans, prioritises and delivers future change in our DTC business.

You will be responsible for driving successful adoption of change across the EMEA Direct-to-Consumer organisation. This role focuses on the people and operational side of transformation, ensuring that new systems, processes, and ways of working are understood, adopted, and embedded across markets and functions.

This role works alongside global and regional business, product and technology teams to ensure that change lands effectively with regional teams, protecting trading performance, minimising disruption, and accelerating time to value.

Your Impact:

• Lead change impact and readiness assessments for EMEA markets, teams and functions across strategic DTC initiatives.
• Develop and execute change, communication and training plans aligned to major programme delivery milestones.
• Act as the primary change point of contact for EMEA stakeholders, building relationships across operations, customer service, retail, marketing, finance and regional leadership teams.
• Design and deliver targeted communications, SOPs, learning materials and train-the-trainer approaches for different user groups and markets.
• Identify adoption risks, gather post-launch feedback and feed lessons learned into future change waves and roadmap planning.

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• You build trust among groups by being reliable, honest and up-front with others, and you navigate conflict with professionalism.
• You engage others collectively, ensuring diverse perspectives are heard, considered and respected.
• You lead others through change by operating as a sounding board for clarity and direction.
• You drive continuous improvement, readily adopting and motivating others to explore new and better ways of working.
• You build strong cross-functional partnerships, adjust communication to varied audiences and use metrics and milestones to inform decision making.

We would Love to Hear from People with:

• Proven experience in technology-enabled change, operational readiness and multi-market or regional change across EMEA.
• Excellent communication, stakeholder engagement and relationship-building skills, with the ability to influence at all levels.
• Ability to manage multiple concurrent change initiatives, with line management experience. Agile or hybrid delivery experience and exposure to ecommerce platforms, payments, logistics, CRM or retail systems would be desirable.

What We Will Give You:

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Generous Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check . From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.