Luxury Website Content Lead (12-Month)

De Beers Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Pension

Private Medical Insurance

Employee Assistance Programme

Mental Health support

Flexible benefits platform

Share schemes

Staff discounts

Job summary

De Beers Group in London is seeking a Website Content Specialist to manage updates for regional/global sites, coordinate publishing with cross‑functional teams, and drive content strategies including calendars. You will support UX/UI improvements and ensure brand alignment across copy and visuals.

You will develop and test content, brief translations, and create CMS mock-ups with Figma, using Amplience daily. This fixed-term 12‑month contract is a gateway to premium luxury digital storytelling.

Qualifications

• Proven experience as a Digital Executive with a luxury brand is essential
• Ability to problem solve with information at their disposal
• Ability to manage internal stakeholders to achieve objectives
• Strong technical background including Website Management, digital reporting, User Experience design
• Up to date on digital innovation. Confident in creating reports to show campaign performance
• Ability to write engaging content, tailored to luxury clients
• Good working knowledge of MS Office and Digital specific technology (CMS experience essential (Salesforce Commerce Cloud, Amplience, Shopify, Oracle) beneficial), HTML coding, Photoshop)
• Good understanding of media traffic and how they work together on site
• Understanding of what a customer journey is and how to build one
• Good understanding of mobile and how to adapt campaigns and assets is essential
• Regularly uses Google Analytics and other digital reporting tools. Confident in manipulating data to understand campaign effectiveness. Ability to identify key insights and feed into the evolution of digital campaigns
• Using Figma – Wireframing & Mock-up creation, and build in CMS
• Base level of Photoshop: ability to crop, resize, etc.
• SEO practices knowledges
• Experience working with development team, including testing with technical team

Responsibilities

• Manage updates for regional/global websites.
• Coordinate publishing schedules with global/local teams.
• Plan and drive content strategies for websites, including content calendars.
• Support UX/UI improvements to enhance user experience by working closely with developers.
• Ensure website reflects brand values by collaborating with copywriting and brand teams.
• Lead re-platforming from CMS to Shopify from UX and UI standpoint
• Collaborate with IT team, Retail Excellence, and Site Merchandising team to set up the new website launching Sept 2027.
• Lead new design implementation by working with internal teams and tech agency.
• Develop and test content before it goes live.
• Lead testing process
• Brief and manage content translations, including localization with external agencies.
• Select, crop, and strategize imagery and assets for website pages and monthly homepage updates.
• Create website mock-ups using tools like Figma.
• Use and maintain content management tools like Amplience daily.
• Perform bug checking, error logging, and development planning to ensure content quality.
• Oversee content, campaign launches, and UX/UI projects.
• Work with internal and external teams to deliver projects on time.
• Manage issue resolution and cross-functional communication.
• Using insight and data make recommendations and solutions to line manager to optimise the user journey
• Track and measure the effectiveness of online campaigns and activities.
• Conduct data analysis and competitor research.
• Report on activities and outcomes to inform strategy

Skills

Luxury brand experience

Website management

UX/UI collaboration

Content creation

Content translations

Project management

Digital analytics

Figma

Photoshop

HTML

Amplience

Shopify

Salesforce Commerce Cloud

Oracle

Google Analytics

Tools

Amplience

Shopify

Salesforce Commerce Cloud

Oracle

Google Analytics

Figma

Photoshop

Job description

De Beers Group in London is seeking a Website Content Specialist to manage updates for regional/global sites, coordinate publishing with cross‑functional teams, and drive content strategies including calendars. You will support UX/UI improvements and ensure brand alignment across copy and visuals.

You will develop and test content, brief translations, and create CMS mock-ups with Figma, using Amplience daily. This fixed-term 12‑month contract is a gateway to premium luxury digital storytelling.