Marketing Manager

Park Lane Club London; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Park Lane Club London is seeking a Marketing Manager to develop and implement innovative marketing strategies aimed at enhancing revenue across its premium casinos. The ideal candidate will have a proven track record in marketing roles, strong analytical skills, and the ability to work collaboratively within a high-performance team.

Benefits

50% off food and beverages

Extensive rewards platform

Company sick pay

Company pension

Life assurance

Refer a friend incentives

Financial advice services

Employee health and wellbeing services

Virtual GP services

Cycle to work scheme

Qualifications

• Proven experience in a commercially focused marketing role.
• Comfortable translating data into action.
• Able to manage multiple tasks in a fast-paced environment.

Responsibilities

• Develop and execute annual marketing plans.
• Manage the marketing budget to achieve visitation and revenue objectives.
• Analyze competitor performance and marketing programmes.

Skills

Analytical skills

Marketing strategy

Customer acquisition

Collaboration

Job description

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Who We Are

Metropolitan Gaming Group is the multi-channel gaming and leisure brand for people who live city life to the full. The home of Metropolitan Gaming Online and Metropolitan Casinos, we're dedicated to providing exceptional experience and service for our guest's whichever platform or venue they visit.

Who We Are

Metropolitan Gaming Group is the multi-channel gaming and leisure brand for people who live city life to the full. The home of Metropolitan Gaming Online and Metropolitan Casinos, we're dedicated to providing exceptional experience and service for our guest's whichever platform or venue they visit.

Our eleven city destinations across the UK and Egypt include the iconic Empire Casino in Leicester Square, and London's newest luxury casino Metropolitan Mayfair. We're a 'Why Not?' brand that likes to challenge the status quo and we're passionate about: looking good, feeling great; keeping our finger on the pulse; doing things with a twist; and being safe hands for our customers and people.

Benefits

We value our employees and offer a benefits package to ensure your job is both fulfilling and rewarding. We offer the opportunity to learn and grow within the company, regular training and development, and to be part of an exciting high-performance team. On top of our competitive salary, here are some of the benefits we offer:

• 50% off food and beverages in all of our UK venues
• Extensive Rewards platform: discounts on travel, retail, hospitality, health and much more
• Company Sick Pay
• Company Pension
• Life Assurance
• Refer a friend incentives
• Financial advice services
• Employee health and wellbeing services
• Virtual GP Services
• Season Ticket Loans
• Employee assistance programme: A confidential helpline providing 24/7 advice and counselling
• Cycle to work scheme
  
  

The Role

Develop and deliver revenue enhancing brand and marketing strategies for Premium casinos of Metropolitan Mayfair, Marble Arch and Park Lane.

Work with the Senior Marketing Manager and local management team to ensure that financial and strategic goals are met through the creation and execution of profitable and engaging initiatives.

Main Duties

• Develop and execute an annual marketing plan for the casino, ensuring it supports financial and strategic goals and maximises revenues.
• Responsible for the delivery of performance metrics for the marketing function around revenue generation, customer acquisition, retention and loyalty.
• Understand and interpret customer and business data to drive marketing decisions and eliminate ineffective marketing spend.
• Ensure activity supports the central marketing strategy.
• Establish key target audience segments and ensure we are the casino of choice for those segments in the local market.
• Initiate activity to drive Metropolitan Online signups from all customers.
• Manage the marketing budget to achieve visitation and revenue objectives for the businesses, ensuring all monthly forecasts are accurate and in line with budget.
• Execute central promotions and initiatives as advised by The Head of Commercial Marketing.
• Manage and maintain all customer facing communications and ensure the casino website and digital channels are always accurate and up to date.
• Work alongside the Host team to ensure the development of HVC’s and potential HVC’s and encourage higher levels of visitation and loyalty from this valuable segment.
• Champion the loyalty programme on property, supporting new card sign up targets and card usage via casino employees.
• Work cross functionally with the F&B teams to maximise revenues.
• Prepare quarterly reports and promotional performance analysis focusing on ROI and profitability for presentation at quarterly marketing reviews.
• Monitor and evaluate competitor performance and ensure marketing programmes are driving market share.
• Ensure all signage and on-property communications are current and in good order.
• Ensure all activity adheres to the marketing and promotions manuals and is approved via the required channels.
• Ensure correct process is followed for all campaigns and activities, as instructed by the Senior Marketing Manager.
• Ensure marketing activity is aligned to the brand guidelines
  
  

Required Skills And Behaviours

• Proven experience of operating in a commercially focused marketing role.
• Excellent analytical skills and comfortable translating data into meaningful action.
• Able to manage multiple tasks to deadlines in a fast-paced environment.
• Upbeat and positive attitude.
• Collaborative work style and commitment to get the job done.
• Organised and flexible with a keen eye for detail.
• Ability to challenge and debate issues of importance to the organisation.
  
  

Marketing Manager

Competitive per year

Permanent - Full-time

Venue

Metropolitan Mayfair

Site Address

14 Old Park Lane, Mayfair, London, W1K 1ND

Posted 6 days ago

Closing date: 02/07/2025

Job reference: LM1325185LonMM

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Gambling Facilities and Casinos

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