Loyalty Manager

Baxi Heating UK Limited; Warwick; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the HVAC sector is seeking a results-driven Loyalty Marketing Manager to spearhead the strategy for retention marketing aimed at trade customers. The successful candidate will manage the installer loyalty scheme and develop targeted marketing campaigns to enhance customer engagement and loyalty.

Benefits

25 days holiday plus bank holidays

Income protection

Contributory pension

Qualifications

• Experience in loyalty marketing or CRM in a B2B environment.
• Strong understanding of customer segmentation and personalization.
• Proficiency in marketing automation and data analytics platforms.

Responsibilities

• Develop and implement the retention marketing strategy.
• Lead the development of the installer loyalty scheme.
• Track and evaluate loyalty program performance using KPIs.

Skills

Loyalty Marketing

Data-driven Marketing

Customer Segmentation

Tools

Power BI

Salesforce

HubSpot

Job description

Loyalty Marketing Manager

Hybrid

Locations:Warwick

Full time

About the role:

We are looking for a results-driven Loyalty Marketing Manager to lead the strategy, implementation, and measurement of retention marketing activities for our trade customers. This role will focus on managing and enhancing our installer loyalty scheme value proposition, ensuring it delivers a strong return on investment while meeting the needs of our customers.

Responsibility for delivering integrated marketing campaigns, developing targeted retention strategies, and leveraging customer data to drive engagement and long-term loyalty. This role requires a combination of strategic thinking, data-driven decision-making, and effective stakeholder management to ensure seamless execution across marketing, sales, and external partners.

On a daily basis you’ll be responsible for, but not limited to :

• Develop and implement the retention marketing strategy to maximise customer engagement and lifetime value.
• Lead the development and continuous improvement of our installer loyalty scheme value proposition within the HVAC sector.
• Plan and execute segmented and personalised marketing communications to drive customer retention and loyalty.
• Deliver integrated marketing campaigns that provide measurable business impact and return on investment.
• Create and implement targeted and national promotions that align with the needs of the business and customer base.
• Work cross-functionally with marketing, sales, and other internal teams to ensure alignment with broader business initiatives.
• Analyse customer data to identify opportunities to influence behaviour and enhance engagement through automated and personalised marketing campaigns.
• Manage customer profiling and segmentation to deliver tailored marketing activities.
• Develop lifetime value analysis and performance metrics to measure and optimise campaign success.
• Track and evaluate loyalty program performance using key KPIs, making data-driven recommendations to improve effectiveness.
• Manage reporting through tools such as Power BI, ensuring insights are easily accessible to stakeholders across the business.
• Undertake customer feedback analysis (Voice of Customer) to inform continuous improvement initiatives.
• Oversee external agencies and suppliers to ensure high-quality, timely, and cost-effective delivery of projects.
• Administer and monitor budgets, ensuring spend aligns with company policies and financial controls.

About you:

• Experience in loyalty marketing, retention marketing, or CRM within a B2B or trade-focused environment.
• Strong understanding of customer segmentation, personalisation, and data-driven marketing strategies.
• Experience managing loyalty programs and delivering measurable business results.
• Proficiency in marketing automation, CRM tools, and data analytics platforms (e.g., Power BI, Salesforce, HubSpot).
• Excellent project management and stakeholder collaboration skills.
• Ability to balance strategic thinking with hands-on execution.

What we offer:

Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.

What’s it like to work at Baxi UK and Ireland?

Baxi is a heritage heating and hot water solutions provider with big ambitions to change the way we think about and use energy. We’re focussed on driving the conversations and spearheading the change that will enable us to make this happen. We have some of the best-known and trusted heating and hot water brands for residential and commercial customers including Baxi, Main, Megaflo, Remeha, Andrews Water Heaters, Potterton Commercial, Heatrae Sadia and Packaged Plant Solutions.

Our UK & Ireland business has led engineering breakthroughs and successfully adapted to be a leader in our industry for over 150 years.

Our established foothold in the heating manufacturing market with a well respected product portfolio, an amazing army of people puts us in a position to lead the way for change, and make a lasting mark on the industry.

Do you have a passion and appetite for evolution? Come and join us!