Loyalty, CRM & Insights Manager | Flexible & Data-Driven

Itsu Limited; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Salary with bonus potential

Flexible working (1 day home)

Bank holidays off

Free breakfast and snacks

Office lunch + 50% store discount

Wellbeing benefits

Job summary

itsu is seeking a highly capable CRM and Loyalty Lead to own our loyalty and CRM strategy, delivering personalised customer experiences and measurable results across campaigns and journeys. You will partner with insight teams to uncover customer and competitor insights and translate them into strategic improvements.

The role combines strategic thinking with hands-on delivery, influencing across marketing, product and retail teams while maintaining a consistent brand voice across all CRM

Qualifications

• Experience building loyalty or CRM programmes with measurable results.
• Ability to derive actionable insights from customer data and competitive benchmarks.
• Strong communication and stakeholder influence to align marketing & product teams.

Responsibilities

• Own loyalty and CRM strategy, setting annual KPIs for CRM touchpoints.
• Lead reporting on loyalty, CRM and campaign performance to stakeholders.
• Align CRM content calendar with Marketing and ensure consistent tone-of-voice.
• Collaborate with loyalty and CRM partners to drive improvements and deliver ROI.
• Provide data-driven insights on customer segments and competition for strategic projects.

Skills

CRM strategy

Data analysis

Stakeholder management

Communication

Tools

SQL

Tableau

Excel

Job description

itsu is seeking a highly capable CRM and Loyalty Lead to own our loyalty and CRM strategy, delivering personalised customer experiences and measurable results across campaigns and journeys. You will partner with insight teams to uncover customer and competitor insights and translate them into strategic improvements.

The role combines strategic thinking with hands-on delivery, influencing across marketing, product and retail teams while maintaining a consistent brand voice across all CRM