Loyalty, CRM & Insights Lead

Itsu Limited; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Flexible working

1 day/week from home

2 weeks/year abroad

Free breakfast & snacks

Free lunch in office

50% off in stores

Wellbeing benefits

Team events & socials

Job summary

itsu is seeking a Loyalty, CRM and Insights lead to own the loyalty and CRM strategy end-to-end. You will develop the long-term plan and drive day-to-day CRM programmes that deliver purposeful, insight-led campaigns across touchpoints.

You’ll act as the voice of the customer, uncover consumer thoughts, compare with competitors, and influence product and marketing decisions. You’ll champion a high-quality customer experience across all CRM channels, aligning with the marketing calendar while

Qualifications

• Experience delivering loyalty, CRM or insights programmes.
• Ability to translate data into actionable business recommendations.
• Strong communication and stakeholder management capabilities.

Responsibilities

• Own loyalty and CRM strategy and implementation with KPI ownership.
• Report on loyalty, CRM and campaign performance to stakeholders.
• Provide customer and competitive insights to influence marketing strategy.
• Align CRM content calendar with Marketing for cohesive delivery.
• Lead relationships with CRM partners to drive improvements and timelines.
• Share customer insights with the team for strategic projects.

Skills

CRM strategy

Data analysis

Insights

Communication

Stakeholder management

Attention to detail

Flexible working

Remote working

Job description

itsu is seeking a Loyalty, CRM and Insights lead to own the loyalty and CRM strategy end-to-end. You will develop the long-term plan and drive day-to-day CRM programmes that deliver purposeful, insight-led campaigns across touchpoints.

You’ll act as the voice of the customer, uncover consumer thoughts, compare with competitors, and influence product and marketing decisions. You’ll champion a high-quality customer experience across all CRM channels, aligning with the marketing calendar while