Local Marketing Manager

Better Placed; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Better Placed is assisting a fantastic hospitality client in Manchester to recruit an experienced Marketing Manager for new venue openings. The role leads the marketing journey from planning through launch and into early trading, shaping propositions to drive bookings and footfall.

You’ll collaborate with Ops, Property, Finance, People and F&B, manage agencies and budgets, and travel to sites as required. This is a hybrid role with 3 days in the office and 2 from home.

Qualifications

• Experience leading new-site openings in hospitality, leisure, or multi-site consumer environments.
• Led pre-launch through opening and post-opening phases with strong stakeholder management.
• Translate local market insights into effective marketing strategies.

Responsibilities

• Lead end-to-end marketing strategy for new site openings
• Develop pre-launch, launch and post-opening campaigns
• Use customer, competitor and local market insight to shape the approach
• Create integrated campaigns that generate awareness and demand
• Manage agencies, creative development, budgets and timelines
• Act as the marketing lead within opening project teams
• Track bookings, sales and early trading performance
• Use performance data to identify opportunities and adjust activity
• Lead post-opening reviews and improvements
• Travel to sites as required

Skills

Project management

Stakeholder management

Commercial mindset

Demand generation

Budget management

Data-driven decisions

Strategic thinking

Proactive and organized

Job description

Manchester | Hybrid – 3 days in the office / 2 from home

I’m currently recruiting on behalf of a fantastic hospitality client who is continuing to grow its portfolio and is looking for an experienced Marketing Manager with proven new-site opening experience.

If you’ve previously led the marketing for new venue, restaurant, hospitality or leisure openings, this could be a really exciting opportunity.

What really stands out about this business is the culture. They’re a company that welcomes creativity, fresh thinking and new ideas, and genuinely gives people the autonomy to make things happen. It’s a refreshing environment where your opinion matters, you’re encouraged to challenge the norm and you’ll have the freedom to put your own stamp on your work.

This is a role with genuine ownership. You’ll lead the marketing journey for new sites from the early planning stages, through launch and into the all-important first few months of trading.

You’ll be responsible for understanding the local market and customer, shaping the proposition and building a marketing strategy that creates awareness, generates demand and ultimately drives bookings, footfall and sales.

You’ll work closely with teams across Operations, Property, Finance, People and F&B, alongside agency and creative partners, so you’ll need to be comfortable leading complex projects, managing multiple stakeholders and keeping things moving against tight deadlines.

The role:

• Lead the end-to-end marketing strategy for new site openings
• Develop pre-launch, launch and post-opening campaigns
• Use customer, competitor and local market insight to shape the approach
• Create integrated campaigns that generate awareness and demand
• Manage agencies, creative development, budgets and timelines
• Act as the marketing lead within wider opening project teams
• Track bookings, sales and early trading performance
• Use performance data to identify opportunities and adjust activity
• Lead post-opening reviews and help improve the approach for future launches
• Travel to sites as required

What my client is looking for:

New-site opening experience is essential. You’ll ideally have experience within hospitality, leisure, retail or another multi-site consumer environment and have personally been involved in taking new locations from pre-launch through to opening and beyond.

You’ll also bring:

• Excellent project and stakeholder management skills
• A commercial mindset and understanding of demand generation
• Experience managing agencies, creative partners and budgets
• Confidence using data and insight to inform decisions
• The ability to balance strategic thinking with hands-on delivery
• A proactive, organised and solutions-focused approach

If you’re someone who has ideas, wants to have a voice and enjoys being given the freedom to turn those ideas into reality, this is a business where you can genuinely do that.

And if you love the energy of a new opening and want to see a direct connection between your marketing and the success of a new site, I’d love to hear from you.