Local Growth Marketer: Online Campaigns & Loyalty

Viking Europe; Leicester; On-site; GBP 35,000 - 52,000; Full time

Job summary

Viking Europe in Leicester is seeking a local marketing professional to grow the customer base by developing and executing online campaigns aligned with commercial goals, generating qualified leads and increasing lifetime value.

You will analyze local market insights to inform central strategies, collaborate with cross‑functional teams, tailor messaging to the local language and culture, and optimize channels to convert traffic into returning, loyal customers online.

Qualifications

• 2-4 years of relevant experience or equivalent academic level
• Fluent knowledge of local language and English, both spoken and written
• Knowledge of how digital channels drive traffic and how to convert visitors into loyal customers
• Experience in customer marketing and campaign planning
• Familiarity with lead management tools and prospecting strategies
• Understanding market dynamics, customer behavior and potential values
• Ability to use customer data to support retention and re-engagement

Responsibilities

• Identify local customer development opportunities based on behavior, industry and potential value
• Work with channels to daily optimize incoming traffic and convert traffic into returning loyal customers online
• Analyze local competitors and implement online improvements
• Maintain awareness of local industry trends and customer expectations
• Leverage local CRM insights to support customer loyalty and re-engagement programs in collaboration with Central Marketing
• Work with local customer service and Sales teams to follow-up on customer feedback and development to increase webshop performance
• Advise Central Marketing on developing customer segmentation
• Develop and execute targeted digital marketing campaigns that resonate with local audiences in corporation with central marketing
• Optimize messaging and tone of voice based on local language, culture and seasonality
• Support identifying sales and marketing levers to drive qualified traffic and customer growth

Skills

Digital marketing

Campaign planning

Lead management

Data analysis

Cross-functional teamwork

Customer retention

Job description

Viking Europe in Leicester is seeking a local marketing professional to grow the customer base by developing and executing online campaigns aligned with commercial goals, generating qualified leads and increasing lifetime value.

You will analyze local market insights to inform central strategies, collaborate with cross‑functional teams, tailor messaging to the local language and culture, and optimize channels to convert traffic into returning, loyal customers online.