Live Commerce Host & Ecommerce Lead (Baby Brand)

NISHIN BABY PTE. LTD.; High Street; On-site; GBP 29,000 - 33,000; Full time

Job summary

Nishin Baby is expanding its online presence from Singapore with livestreams and direct‑to‑consumer channels. You will run our live commerce efforts, oversee Shopee, TikTok Shop and the website, and drive campaigns and subscriptions.

You will report to the Founder as the first hire in the new model, plan weekly live schedules, track performance, and grow sales while engaging both English and Mandarin speaking customers.

Qualifications

• At least 3 years hands‑on experience selling consumer products online.
• Proven experience hosting livestreams or on‑camera selling, with a link/recording.
• Fluent written and spoken English and Mandarin; daily interaction with Chinese‑speaking customers.

Responsibilities

• Live Commerce: host regular livestreams on TikTok Live and Shopee Live, script, demo, promote.
• E‑commerce Operations: manage Shopee, TikTok Shop and website listings, pricing, vouchers, bundles, campaigns.
• Brand, Community & Partnerships: create social content, coordinate creator collaborations, explore B2B leads.

Skills

Live commerce

Livestream host

E‑commerce operations

English + Mandarin

Data literacy / ROAS

Education

Marketing degree

Business degree

Tools

Shopee

TikTok Shop

Job description

Nishin Baby is expanding its online presence from Singapore with livestreams and direct‑to‑consumer channels. You will run our live commerce efforts, oversee Shopee, TikTok Shop and the website, and drive campaigns and subscriptions.

You will report to the Founder as the first hire in the new model, plan weekly live schedules, track performance, and grow sales while engaging both English and Mandarin speaking customers.