Lifecycle Marketing Specialist

Yorkshire Building Society; Leeds; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Holiday

Bonus

Pension

Healthcare

My Benefits

Job summary

Yorkshire Building Society is seeking an experienced Lifecycle Marketing Specialist to join our CRM team in Leeds. You will help design data-led, lifecycle communications across channels and align campaigns with customer journeys.

You’ll work with Product, Digital and Data teams to create timely, relevant communications and drive retention, engagement and cross-sell. A strong test-and-learn mindset and interest in AI are welcome.

Qualifications

• Significant proven experience in CRM and email marketing
• Experience using customer data, behavioural insight to inform campaigns
• Experience designing and running test-and-learn activity
• Curious, forward-thinking approach with interest in AI for CRM

Responsibilities

• Plan, build and deliver data-led lifecycle communications across email, SMS and other channels.
• Develop retention, engagement and cross-sell campaigns throughout the customer lifecycle.
• Use data and insights to identify behavioural trends and personalise campaigns.
• Build and optimise customer journeys to move beyond BAU campaigns.
• Collaborate with Product, Digital, Creative and Data teams to realise campaigns.
• Champion test-and-learn culture with meaningful experimentation and results.
• Explore how AI and emerging tech can enhance customer communications.

Skills

Lifecycle marketing

CRM

Email marketing

Data-driven insights

Test-and-learn

Tools

CDP

Email platforms

Analytics tools

Job description

Lifecycle Marketing Specialist

We’re looking for an experienced Lifecycle Marketing Specialist to join our CRM team at an exciting stage in its ongoing development. Building on the team’s strong campaign delivery, we’re continuing to strengthen our CRM disciplines, connect customer journeys and deliver increasingly personalised, lifecycle-led communications.

You’ll play a key role in accelerating that journey, bringing your CRM expertise to complement the team’s existing strengths and helping us further improve how we engage with our customers.

This is an opportunity to contribute beyond campaign delivery. You’ll help advance our CRM capability, enhance customer journeys and create communications that are increasingly relevant, timely and personalised

If you’re excited by the opportunity to combine data, creativity and customer insight to influence behaviour and make a tangible difference, we’d love to hear from you.

About the Role

• Plan, build and deliver data-led lifecycle communications across email, SMS and other go-to-market channels.

• Develop retention, engagement and cross-sell campaigns, creating relevant communications throughout the customer lifecycle.

• Use customer data and insight to identify behavioural trends and turn them into personalised, empathetic and effective campaigns.

• Build and optimise customer journeys, helping us move beyond BAU campaign delivery towards a more sophisticated lifecycle marketing approach.

• Work closely with Product, Digital, Creative and Data teams to bring campaigns and customer journeys to life.

• Champion a strong test-and-learn culture, using meaningful experimentation and results to continuously improve performance.

• Explore how AI and emerging technology can enhance the way we develop and deliver customer communications.

About you

You’ll be an experienced CRM marketer who combines strong delivery capability with curiosity, customer focus and a passion for continuous improvement.

We’re looking for someone with:

• Significant proven experience in CRM and email marketing

• Experience using customer data, behavioural insight and analysis to inform campaign design and customer journeys.

• Experience designing and running meaningful test-and-learn activity, using the results to drive continuous improvement.

• A curious, forward-thinking approach, with an interest in how AI and new technology can improve CRM and customer engagement.

About us

At YBS we don’t have shareholders, we have members. We care about people and that includes you. So here, you’ll be respected for who you are, you’ll be able to bring your whole self to work, and you’ll have everything you need to build a long and rewarding career.

Flexibility. We offer a range of flexible working options without unsocial hours, which can help you find a healthy work-life balance. Whether it’s finishing early for an appointment or fitting your studies and hobbies in around your working hours, we can help make it work for you. We’re happy to talk flexible working and you can reach out to us anytime to discuss this during the recruitment process.

Development. We want you to feel challenged here. Whatever your ambitions, we’re committed to helping you develop your skills and move ahead in your career journey. From day one, we’ll set you up for success with a brilliant induction and full training plan, all designed to get you up to speed quickly.

Inclusivity. We’re passionate about creating an inclusive environment where everyone is welcome and able to be themselves. If you’ll go the extra mile to help our members, you’ll fit right in and feel you belong here.

About our Benefits

We offer lots of fantastic rewards that you can make the most of in and out of work, including:

• Holiday. You’ll get 28 days plus Bank Holidays, as well as the option to buy up to a further 5 days.

• Bonus. At YBS we work collaboratively and share in our success together, so when we reach our goals were all rewarded with an on target bonus of 7% of eligible pay (with the opportunity to earn up to a maximum 15%).

• Pension. We know how important it is to save towards the future, that’s why we’ll contribute up 11% into your YBS pension.

• Healthcare. Health and wellbeing are an important part of life at YBS, when you join us you’ll have access to a range of health benefits to suit your life including private medical insurance, dental and healthcare plans.

• My Benefits. When you join YBS you’ll have access to our self-service benefits portal, where you can access a range of retail, hospitality and health discounts.