Marketing Analyst

Yorkshire Building Society; Leeds; Hybrid; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Holiday allowance

Bonus up to 15% on target

Pension 11% employer contribution

Private medical insurance & healthcare

Job summary

Yorkshire Building Society is seeking a Marketing Analyst in Leeds to shape CRM activity and customer journeys using data and insights. You will work in a hybrid setup with some onsite collaboration at our Leeds office and remote work options.

You'll analyse customer behavior and campaign data, supporting segmentation, modelling and audience targeting to maximise marketing effectiveness and ROI. Strong communication with stakeholders across Marketing is essential to translate data into action.

Qualifications

• Experience in a data-led CRM or customer analytics environment.
• Strong ability to turn data into actionable insights and recommendations.
• Proficiency with large datasets and analytics tools to inform strategy.

Responsibilities

• Analyse customer and campaign data to shape CRM activity and journeys.
• Support audience targeting, segmentation and modelling to improve communications.
• Evaluate marketing performance and ROI, delivering insights to stakeholders.

Skills

SQL

Python

CRM analytics

Audience targeting

Data storytelling

Tools

SAS

Power BI

Excel

Job description

If you want to see genuine outcomes from the work you do, then you can get that here. That’s because your analysis, marketing and CRM expertise is integral to building our marketing campaigns and customer journeys.

So, if using customer data and insights to drive value is your passion, this is the role for you!

This is a hybrid role with remote working and some occasional onsite collaboration in our central Leeds office.

About the role

As a Marketing Analyst, you'll use customer data, insight and advanced analytics to shape CRM activity, improve customer journeys and support marketing strategy. You'll identify opportunities to grow customer value, optimise marketing performance and help the business make better decisions through data.

Working within a team of five, within a wider Lifecycle Marketing function of 14. You'll analyse customer and campaign data to understand behaviour, uncover opportunities and deliver actionable insight. You'll support audience targeting, segmentation and modelling activity, helping to ensure our marketing communications are relevant, effective and customer-focused.

You'll also evaluate marketing performance, measure ROI and provide clear recommendations to stakeholders across Marketing and the wider business. Acting as a trusted analytical partner, you'll turn complex data into insight that drives measurable customer and business outcomes

About You

You'll have experience working in a data-led, CRM or customer analytics environment, with a strong understanding of how customer insight can drive commercial performance, customer engagement and business decision making. You'll be passionate about understanding customer behaviour and using data to identify opportunities that improve customer and business outcomes.

You'll possess strong analytical skills and experience working with large and complex datasets using tools such as SQL, SAS and Python. You'll be confident applying statistical and analytical techniques to uncover insights, solve business problems and influence strategy through evidence-based recommendations.

You'll have a strong track record of using customer data and advanced analytics to identify opportunities, understand customer behaviour and improve marketing effectiveness. Experience in customer segmentation, predictive modelling, propensity modelling, lookalike audience modelling and audience targeting is essential, and you'll be confident using these approaches to identify high-value opportunities, optimise marketing activity and deliver more relevant and effective customer communications. Along with translating complex data into actionable insight that drives measurable customer and business outcomes.

You'll also have experience producing insight-led reporting, performance dashboards and recommendations that influence stakeholder decision making. Experience within Financial Services would be advantageous, particularly within CRM, customer analytics or customer value management, although this is not essential. More important is your ability to combine analytical rigour with commercial thinking, turning insight into clear actions that deliver measurable value.

Away from the technical skills, you'll be a strong communicator who can build effective relationships with stakeholders at all levels. Comfortable balancing multiple priorities in a fast-paced environment, you'll enjoy challenging thinking, identifying opportunities and helping colleagues make better decisions through data and insight.

About us

At YBS we don’t have shareholders, we have members. We care about people and that includes you. So here, you’ll be respected for who you are, you’ll be able to bring your whole self to work, and you’ll have everything you need to build a long and rewarding career.

Flexibility.

We offer a range of flexible working options without unsocial hours, which can help you find a healthy work-life balance. Whether it’s finishing early for an appointment or fitting your studies and hobbies in around your working hours, we can help make it work for you. We’re happy to talk flexible working and you can reach out to us anytime to discuss this during the recruitment process.

Development.

We want you to feel challenged here. Whatever your ambitions, we’re committed to helping you develop your skills and move ahead in your career journey. From day one, we’ll set you up for success with a brilliant induction and full training plan, all designed to get you up to speed quickly.

Inclusivity.

We’re passionate about creating an inclusive environment where everyone is welcome and able to be themselves. If you’ll go the extra mile to help our members, you’ll fit right in and feel you belong here.

About our Benefits

We offer lots of fantastic rewards that you can make the most of in and out of work, including:

• Holiday. You’ll get 28 days plus Bank Holidays, as well as the option to buy up to a further 5 days.
• Bonus. At YBS we work collaboratively and share in our success together, so when we reach our goals were all rewarded with an on target bonus of 7% of eligible pay (with the opportunity to earn up to a maximum 15%).
• Pension. We know how important it is to save towards the future, that’s why we’ll contribute up 11% into your YBS pension.
• Healthcare. Health and wellbeing are an important part of life at YBS, when you join us you’ll have access to a range of health benefits to suit your life including private medical insurance, dental and healthcare plans.
• My Benefits. When you join YBS you’ll have access to our self-service benefits portal, where you can access a range of retail, hospitality and health discounts.