Lifecycle Marketing Manager

Henry Schein; United Kingdom; Hybrid; GBP 85,000 - 115,000; Full time

Job summary

Henry Schein One UK is seeking a Snr Lifecycle Marketing Manager to own and scale the lifecycle marketing engine across onboarding, activation, adoption, retention, and expansion readiness. You will design segmented journeys and build a clear roadmap aligned to product launches, driving measurable growth and improving customer experience at scale.

You will collaborate with Product, Customer Success, Sales, and Marketing Ops, analyse performance data, and continuously optimise programmes to

Qualifications

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment.
• Proven track record of improving activation, adoption, retention, or expansion metrics.
• Strong understanding of segmentation, behavioural triggers, and customer journey design.
• Commercial mindset with the ability to connect lifecycle activity to business impact.
• Experience working cross-functionally with Product, Sales, and Customer Success.
• Strong analytical capability and comfort working with performance data and experimentation.
• Clear communicator, able to influence stakeholders and align teams around shared outcomes.
• Organised, proactive, and comfortable operating in a fast-paced environment.
• Experience mentoring junior team members.

Responsibilities

• Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness.
• Design and build behaviour-led, segmented customer journeys across email and in-product messaging.
• Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches.
• Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs.
• Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively.
• Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort.
• Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals.

Skills

Lifecycle marketing

CRM marketing

Customer marketing

B2B SaaS

Analytics & data

Cross-functional collaboration

Stakeholder influence

Mentoring

Job description

Job Description

As Snr Lifecycle Marketing Manager, you will own and scale Henry Schein One UK lifecycle marketing engine driving faster activation, stronger product adoption, improved retention, and expansion readiness across our customer base. Working closely with Product, Customer Success, Sales, and Marketing Ops, you will turn lifecycle marketing into a measurable growth lever, directly influencing retention, expansion, and customer experience at scale.

What you’ll do

• Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness
• Design and build behaviour-led, segmented customer journeys across email and in-product messaging
• Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches
• Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs
• Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively
• Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort
• Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals

What you’ll bring with you

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment
• Proven track record of improving activation, adoption, retention, or expansion metrics
• Strong understanding of segmentation, behavioural triggers, and customer journey design
• Commercial mindset with the ability to connect lifecycle activity to business impact
• Experience working cross-functionally with Product, Sales, and Customer Success
• Strong analytical capability and comfort working with performance data and experimentation
• Clear communicator, able to influence stakeholders and align teams around shared outcomes
• Organised, proactive, and comfortable operating in a fast-paced environment
• Experience mentoring junior team members

Diversity at Henry Schein One

Diversity at Henry Schein One Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too.

Our Shared Values

• Community
• Each Person is as Important as the Next
• Open Communication
• Diversity & Inclusion
• Caring Corporate Citizenship
• People are our Greatest Asset
• Career Ethics
• Recognise Creativity & Encourage it
• Shared Success

Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.

Over 90 years ago Henry Schein borrowed $500 to start a corner pharmacy in Queens, New York, nearly 30 miles from Melville, New York, where our corporate headquarters resides today. In the depths of the Great Depression, Henry and his wife Esther made a bold bet on their future all while living their values of helping health happen and caring for their team and the community they served. Their belief paid off far beyond what Henry and Esther might have dared to imagine in 1932.

Henry Schein is now a Fortune 500 Company powered by a network of people and technology to be the world’s leading provider of health care products, services and solutions to office-based dental and medical practitioners. Since our founding we have stayed true to Henry and Esther’s values which has allowed us to evolve, expand, and grow our Company. Now serving more than 1 million customers in 33 countries and territories, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes.

We invite you to join approximately 25,000 Team Schein Members, who are critical to our success and are at the core of our Team Schein Values as our founders would have wanted. We live those values by ensuring that our culture focuses on the wellness of our team, which we accomplish by providing a safe space for individuals to develop and contribute authentically, with opportunities to give back to society and the communities where we live and work. No matter the role you are seeking, we encourage you to come be a part of a team that makes the world a healthier place.

Henry Schein embraces diversity and is committed to providing equal opportunity to employees and applicants.

If you are unable or limited in your ability to complete the application process, including the use or access of www.henryschein.com/careers, as a result of a physical or mental impairment, you can request reasonable accommodations. Please email the appropriate email address below with the type of accommodation you are requesting. Please include your first and last name, phone number, position for which you are interested in applying and geographic location in your request.

US Candidates: [e-mail]
UK and Ireland Candidates: [e-mail]
Australia and New Zealand Candidates: [e-mail]
Malaysia Candidates: [e-mail]
Italy Candidates: [e-mail]

Work Arrangements

• Work From Home: Work is performed directly from the TSM's home office.
• Hybrid: Time is scheduled between working from a TSM home office and at a company facility, as required.
• Onsite: Work is performed exclusively at a company facility.
• Field: Position requires traveling to different locations within a specific geographic territory, as assigned.