Lifecycle Marketing Lead - CRM & Loyalty Programs

Confidential; West of England, Bath; On-site; GBP 50,000 - 70,000; Full time

Job summary

Tildenet Group is seeking a CRM & Lifecycle Manager to maximise customer value through data-led CRM, lifecycle marketing, retention and loyalty initiatives. You will own the customer journey from welcome to post-purchase, and help evolve Garden Rewards into a stronger loyalty proposition.

Focus areas include automated journeys, segmentation, personalisation and cross-functional collaboration with E-commerce, Brand & Content, and Outreach teams.

Qualifications

• Strong hands-on CRM, email, lifecycle or retention marketing experience within a consumer or e-commerce business.
• Experience building and optimising automated customer journeys.
• Strong understanding of customer segmentation, retention and customer lifetime value.
• Commercial mindset linking CRM activity to revenue and margin.
• Analytical with comfort working with cohort and behavioural data.

Responsibilities

• Own the consumer CRM and lifecycle strategy to deliver relevant communications by behaviour, value and journey stage.
• Lead the commercial email programme including audience selection, segmentation and performance reporting.
• Build automated lifecycle journeys: welcome, browse and basket abandonment, post-purchase and reactivation.
• Develop loyalty programmes and Garden Rewards to strengthen customer proposition.
• Provide weekly retention and lifecycle reporting for the broader consumer digital trading view.

Skills

CRM

Email marketing

Lifecycle marketing

Retention marketing

Data-driven

Job description

Tildenet Group is seeking a CRM & Lifecycle Manager to maximise customer value through data-led CRM, lifecycle marketing, retention and loyalty initiatives. You will own the customer journey from welcome to post-purchase, and help evolve Garden Rewards into a stronger loyalty proposition.

Focus areas include automated journeys, segmentation, personalisation and cross-functional collaboration with E-commerce, Brand & Content, and Outreach teams.