Customer Lifecycle Marketing Manager - Adobe Journey Optimizer/AEP

IntecSelect; Greater London; Hybride; GBP 68 000 - 89 000; Temps partiel

Résumé du poste

IntecSelect is seeking an experienced Customer Lifecycle Marketing Manager to own end-to-end fan lifecycle initiatives using Adobe Journey Optimizer and Adobe Experience Platform. You will define journeys, specify requirements, and guide cross-functional teams to launch and optimise campaigns across web, app, email, push and in-app channels.

The role focuses on measurement-first delivery, with KPIs, tracking plans and dashboards, while ensuring GDPR/PECR compliance and effective content

Qualifications

• Experience in defining lifecycle stages, triggers and rules for fan journeys.
• Ability to design and launch journeys across web, app, email, push and in-app.
• Strong measurement mindset with KPIs, tracking plans and data-driven recommendations.

Responsabilités

• Defining lifecycle stages, triggers, entry/exit criteria, and frequency rules.
• Designing and launching journeys: welcome/onboarding, engagement, matchday, re-engagement.
• Writing journey specifications and briefing Adobe teams and internal partners.
• Building profiling and consent-compliant journeys (GDPR/PECR).
• Approving content and imagery for journeys.
• Setting up KPI frameworks, dashboards and A/B testing.
• Coordinating across Marketing, Content, Data, Product and Tech teams; reporting weekly to stakeholders.
• Creating playbooks and training for client team to run programme afterwards.

Connaissances

Lifecycle marketing

CRM

Journey management

Data analysis

Stakeholder management

Outils

Adobe Journey Optimizer

Adobe Experience Platform

Optimizely

Description du poste

Customer Lifecycle Marketing Manager - Adobe Journey Optimizer/AEP

Contract until June 2027 | Outside IR35 | £425 per day | UK-based, hybrid

We're looking for an experienced Lifecycle Marketing Manager to join a high-profile Adobe implant team. You'll be placed with the Digital Marketing team of a leading global sports and fan-engagement organisation, and you'll own the end-to-end fan life cycle: turning anonymous and casual fans into known, registered, highly engaged ones.

The role

You’ll define the life cycle, design every journey within it, and take each one from specification to launch and optimisation. That covers web, app, email, push and in-app, built in Adobe Journey Optimizer and Adobe Experience Platform. You’ll make sure every journey goes live with clear KPIs and tracking, and that each one helps the client understand its fans better.

What you’ll be doing

• Defining life cycle stages, triggers, entry and exit criteria, and frequency and suppression rules
• Designing and launching journeys: welcome and onboarding, registration, engagement, matchday and moment-based, re‑engagement and win‑back
• Writing clear journey specifications and briefing Adobe Professional Services, technology partners and internal teams
• Building progressive profiling and preference‑capture journeys that respect GDPR and PECR
• Owning the content plan for each journey: briefing and approving copy and imagery
• Setting up KPI frameworks, dashboards (Customer Journey Analytics/Adobe Analytics) and A/B testing
• Coordinating across Marketing, Content, Data, Product and Technology teams, and reporting weekly to senior stakeholders
• Creating playbooks and training so the client's team can run the programme themselves afterwards

What we’re looking for

• Strong background in life cycle marketing, CRM and customer journey management, owning strategy through to launch and optimisation (5+ years ideally)
• Hands‑on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real Time CDP). This is essential.
• A measurement‑first mindset: defining KPIs, building tracking plans and turning data into recommendations
• Experience turning marketing goals into detailed journey specs for technical teams
• Good knowledge of consent and data protection (GDPR, PECR)
• Sound copy and content judgement
• Confidence influencing senior stakeholders and multiple partners without direct authority

Nice to have: a background in sport, media or fan engagement; experience with A/B testing tools such as Optimizely; experience running localised or multilingual programmes.