Lifecycle Growth Manager – SaaS for Dental Tech

Henry Schein One group; United Kingdom; Remote; GBP 50,000 - 75,000; Full time

Job summary

Henry Schein One UK is seeking a Lifecycle Marketing Manager to own and scale our lifecycle marketing engine across onboarding, activation, adoption, retention, and expansion. You will design journeys, segment audiences, and drive measurable impact with email and in‑product messaging.

Collaborating with Product, Customer Success, Sales, and Marketing Ops, you will convert lifecycle activity into growth, improve activation and retention, and align teams around shared outcomes in a fast‑paced,

Qualifications

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment.
• Proven track record of improving activation, adoption, retention, or expansion metrics.
• Strong understanding of segmentation, behavioural triggers, and customer journey design.
• Commercial mindset with the ability to connect lifecycle activity to business impact.
• Experience working cross‑functionally with Product, Sales, and Customer Success.
• Strong analytical capability and comfort working with performance data and experimentation.
• Clear communicator, able to influence stakeholders and align teams around shared outcomes.
• Organised, proactive, and comfortable operating in a fast‑paced environment.

Responsibilities

• Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness.
• Design and build behaviour‑led, segmented customer journeys across email and in‑product messaging.
• Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches.
• Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs.
• Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively.
• Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort.
• Partner with Sales to drive upsell through marketing‑led nurture and expansion readiness signals.

Skills

Lifecycle marketing

CRM marketing

B2B SaaS

Cross-functional

Analytical mindset

Job description

Henry Schein One UK is seeking a Lifecycle Marketing Manager to own and scale our lifecycle marketing engine across onboarding, activation, adoption, retention, and expansion. You will design journeys, segment audiences, and drive measurable impact with email and in‑product messaging.

Collaborating with Product, Customer Success, Sales, and Marketing Ops, you will convert lifecycle activity into growth, improve activation and retention, and align teams around shared outcomes in a fast‑paced,