Lifecycle Marketing Manager

Henry Schein One group; United Kingdom; Remote; GBP 50,000 - 75,000; Full time

Job summary

Henry Schein One UK is seeking a Lifecycle Marketing Manager to own and scale our lifecycle marketing engine across onboarding, activation, adoption, retention, and expansion. You will design journeys, segment audiences, and drive measurable impact with email and in‑product messaging.

Collaborating with Product, Customer Success, Sales, and Marketing Ops, you will convert lifecycle activity into growth, improve activation and retention, and align teams around shared outcomes in a fast‑paced,

Qualifications

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment.
• Proven track record of improving activation, adoption, retention, or expansion metrics.
• Strong understanding of segmentation, behavioural triggers, and customer journey design.
• Commercial mindset with the ability to connect lifecycle activity to business impact.
• Experience working cross‑functionally with Product, Sales, and Customer Success.
• Strong analytical capability and comfort working with performance data and experimentation.
• Clear communicator, able to influence stakeholders and align teams around shared outcomes.
• Organised, proactive, and comfortable operating in a fast‑paced environment.

Responsibilities

• Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness.
• Design and build behaviour‑led, segmented customer journeys across email and in‑product messaging.
• Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches.
• Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs.
• Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively.
• Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort.
• Partner with Sales to drive upsell through marketing‑led nurture and expansion readiness signals.

Skills

Lifecycle marketing

CRM marketing

B2B SaaS

Cross-functional

Analytical mindset

Job description

About Us

At Henry Schein One UK, we are a tech company with a mission to redefine dental care, creating a future where personalised, AI-driven treatment and intelligent practice management come together to enhance patient care and build a thriving dental practice.

We’re innovators, relentless in our pursuit of customer success and constantly pushing the boundaries of the possible to create world‑class SaaS products.

Culture matters to us. Celebrated as one of the ‘Sunday Times UK’s Best Places to Work’ companies, our culture as an inclusive and forward‑thinking company means we are committed to creating an environment that values diversity and flexibility and promotes equal opportunities for everyone.

What We Do

Tech for good! Our SaaS product Dentally, solves real‑world problems across three core areas.

Clinical; AI‑powered diagnostics and note‑taking, giving dentists an extra set of expert eyes on every x‑ray, further detecting subtle signs across conditions and boosting clinical accuracy in seconds.

Practice Management - Automating everything, ensuring dental practices get admin done quicker! Payments, Workflows & Patient Management, 3rd Party Integration, Reporting and Staff Instant Messaging.

Patient Experience - A digital‑first experience that empowers patients to manage appointments, complete medical forms, and make payments - all from their own device. No more old‑school phone calls and paper forms.

Our Culture

We are problem solvers, not ticket takers, and we champion creative problem‑solving.Customer success is at the heart of everything we do. We strive to ensure that each member of our team, regardless of their department or role, prioritises the success of the customer in every interaction. From our Commercial teams right through to Operations, every area of our business plays an instrumental role in shaping the value of our user’s experience.

Our customer success programmes are pivotal in maintaining dynamic feedback channels with our product teams, ensuring that we are always enhancing our software to align with customer needs. By delivering top‑tier service, crafting innovative solutions, and offering proactive support, we are not just meeting expectations—we are creating long‑lasting partnerships that drive positive outcomes.

Your Impact

As Lifecycle Marketing Manager, you will own and scale Henry Schein One UK’s lifecycle marketing engine, driving faster activation, stronger product adoption, improved retention, and expansion readiness across our customer base. Working closely with Product, Customer Success, Sales, and Marketing Ops, you will turn lifecycle marketing into a measurable growth lever that directly influences retention, expansion, and customer experience at scale.

What You’ll Do

• Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness
• Design and build behaviour‑led, segmented customer journeys across email and in‑product messaging
• Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches
• Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs
• Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively
• Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort
• Partner with Sales to drive upsell through marketing‑led nurture and expansion readiness signals

What You’ll Bring With You

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment
• Proven track record of improving activation, adoption, retention, or expansion metrics
• Strong understanding of segmentation, behavioural triggers, and customer journey design
• Commercial mindset with the ability to connect lifecycle activity to business impact
• Experience working cross‑functionally with Product, Sales, and Customer Success
• Strong analytical capability and comfort working with performance data and experimentation
• Clear communicator, able to influence stakeholders and align teams around shared outcomes
• Organised, proactive, and comfortable operating in a fast‑paced environment

Diversity

Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal‑opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too.

Our Values

Everyone at Henry Schein One is encouraged to live and demonstrate our core values:

• Working as one
• Making it easy
• Caring about care
• Making it happen