Licensing Manager: Global Partnerships & Growth

FashionUnited Group; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Sweaty Betty is seeking a Licensing Manager to oversee end‑to‑end licensing partnerships and drive brand‑aligned, commercially strong products across licensed categories.

You will collaborate with Product, Design, Brand, Legal, Supply Chain and Commercial teams to manage the lifecycle from concept to market, ensuring on‑time delivery and strong brand storytelling. This role is UK‑based with a hands‑on, strategic focus.

Qualifications

• Proven experience in licensing, partnerships, category expansion or brand management within fashion, lifestyle, activewear or premium consumer brands.
• Strong understanding of product development processes across apparel, accessories or adjacent categories.
• Experience managing external partners and complex, multi‑stakeholder relationships.
• Commercially astute with the ability to assess opportunity size, risk and long‑term brand impact.
• Highly organised, detail‑driven and capable of owning timelines, approvals and governance.

Responsibilities

• Own the end‑to‑end operational management of all existing licensing partnerships, serving as the central point of contact.
• Lead all product approvals across licensed categories ensuring product, materials, branding, fit, quality and storytelling meet brand standards.
• Guide the licensed product lifecycle from conception through to market in cross‑functional collaboration.
• Ensure licensees operate in line with brand guidelines, sustainability standards, and commercial terms.
• Manage timelines, range plans, system management, and sign‑off processes to ensure on‑time delivery.
• Support contract adherence and renewals with Legal and Finance, clarifying royalties, reporting and compliance.

Skills

Licensing management

Partnership development

Category expansion

Brand stewardship

Strategic thinking

Autonomy

Timeline governance

Commercial mindset

Brand governance

Job description

Sweaty Betty is seeking a Licensing Manager to oversee end‑to‑end licensing partnerships and drive brand‑aligned, commercially strong products across licensed categories.

You will collaborate with Product, Design, Brand, Legal, Supply Chain and Commercial teams to manage the lifecycle from concept to market, ensuring on‑time delivery and strong brand storytelling. This role is UK‑based with a hands‑on, strategic focus.