Legacy Marketing Campaign Executive

The Guide Dogs for the Blind Association; Reading; Hybrid; GBP 14,000 - 21,000; Part time

Benefits offered by this job

Real Living Wage Employer

Flex pot

Buy/sell annual leave

Discounts and cash-back scheme

Excellent pension scheme

Job summary

Guide Dogs is seeking a self-motivated Legacy Campaign Marketing Executive to support legacy campaigns and supporter stewardship that drive acquisition, engagement and long-term value.

This permanent, part-time role is hybrid, with 1–2 days in Reading and the remainder from home, ideally 9:00am–5:00pm, Monday to Thursday.

You will coordinate content, manage supplier relationships and analyse campaign performance to improve future activity, delivering high-quality administration.

Qualifications

• GCSE English and Maths at grade C or above (or equivalent).
• Proven ability to multi-task in a busy environment and meet deadlines.
• Experience working with multiple teams and external suppliers.
• Competent Microsoft Office skills including Word and Excel.
• Excellent organisational and administration skills.

Responsibilities

• Support the delivery of engaging legacy fundraising campaigns and loyalty activities.
• Coordinate campaign content and creative approvals with internal and external stakeholders.
• Handle enquiries relating to Legacies and In Memoriam giving, ensuring a great experience.
• Oversee donor journeys and stewardship processes with accurate record-keeping.
• Analyse campaign performance and produce post‑campaign reports.
• Collaborate with digital teams to maintain legacy web content.
• Build strong relationships with external suppliers to meet deadlines and budgets.

Skills

Multitasking

Team collaboration

Communication skills

Organisational skills

Education

GCSE English and Maths (C or above)

Tools

MS Word

MS Excel

Job description

Guide Dogs - Be Part of Something Life‑Changing

Come and join us as a self‑motivated and purpose‑driven Legacy Campaign Marketing Executive, known at Guide Dogs as a Legacy Campaign Executive, and be part of something life‑changing - helping people with sight loss live the life they choose.

As a Legacy Campaign Executive at Guide Dogs, you'll support the delivery of impactful legacy marketing campaigns and supporter stewardship activities that drive acquisition, engagement and long‑term supporter value. Working closely with internal teams and external suppliers, you'll help ensure campaigns are delivered on time, within budget and to the highest standard, contributing to Guide Dogs' mission of helping people with sight loss live the life they choose. The Legacy Campaign Executive will be an expert in delivering high‑quality administration, managing multiple projects and competing deadlines, and collaborating effectively with colleagues and suppliers to ensure successful campaign delivery. Our Legacy Campaign Executives play a huge part in ensuring everything we do enables us to deliver on our purpose and exceed expectations, inspiring people to leave a gift in their Will to Guide Dogs.

This permanent role is offered on a hybrid basis, with attendance in our Reading office one or two days per week and the remainder of your working time from home. This is a part‑time role working 28 hours per week, ideally between 9:00am and 5:00pm, Monday to Thursday, although some flexibility may be considered.

Key Responsibilities

• Support the delivery of engaging legacy fundraising campaigns and supporter loyalty activities, ensuring projects are delivered on time, within budget and to a high standard.
• Coordinate campaign content and creative approvals, working with internal stakeholders and external suppliers to achieve the best possible outcomes.
• Manage supporter and stakeholder enquiries relating to Legacies and the In Memoriam giving programme, providing an excellent experience at every touchpoint.
• Oversee campaign responses, supporter journeys and stewardship processes, ensuring accurate record keeping and timely communications.
• Analyse campaign performance, produce post‑campaign reports and identify opportunities to improve future activity and supporter engagement.
• Collaborate with digital colleagues to maintain and enhance content across the Legacy and In Memoriam web pages.
• Build strong relationships with external suppliers, ensuring high‑quality services are delivered to agreed deadlines and budgets.

You

You’ll have a highly organised approach to administration and coordination. You’ll thrive in a fast‑paced environment, balancing competing priorities while remaining committed to delivering high‑quality, accurate work. You’ll act with integrity and honesty in everything you do.

Skills and Competencies

• Educated to GCSE grade C or above in English and Maths or equivalent qualification (QCF level 2 / SQCF level 5).
• Previous exposure to working in a busy environment with proven ability to effectively multi‑task to be able to deliver against competing deadlines.
• Proven experience of working effectively with a number of different teams and suppliers.
• Competent Microsoft Office skills including Word and Excel.
• Excellent organisational and administration skills.

We wouldn’t be able to change the lives of people with sight loss without our people. That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.

• 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
• Real Living Wage Employer
• Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
• The option to buy and sell annual leave
• Discounts and cash‑back scheme
• Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
• And lots more!

For high volumes of applications, we reserve the right to close adverts earlier than advertised.

Please note - If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier.

We cannot offer visa sponsorship at this time.

Our Commitment to Diversity and Inclusion

Behind Every Guide Dog Is Someone Like You - We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it.

Safer recruitment

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.

At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.