Lead TikTok Presenter

Somerce®; Manchester; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus / commission

28 days holiday + bank holidays

Hybrid working – London and Manchester

Flexible working hours

Job summary

The Somerce team is seeking a senior presenter to lead our LIVE hosting at scale. You will present on high-stakes LIVEs, mentor the host team, and shape the training program to improve performance and compliance. You’ll recruit new hosts and help craft playbooks for stream structure and offers.

Based in the UK, you’ll help grow the LiveHost platform with brands across markets, balancing speed and quality while driving GMV and viewer engagement.

Qualifications

• Experienced live presenter for high-volume streams.
• Proven track record with GMV, conversions or viewer numbers.
• Experience leading or mentoring a team of presenters or talent.
• Natural coach who can elevate others and explain why techniques work.

Responsibilities

• Present high-stakes LIVEs for major brands and drive sales.
• Lead the host team, conduct one-to-one reviews and set performance standards.
• Train hosts from onboarding to advanced selling and compliance.
• Recruit hosts through auditions and networks and onboard new talent.
• Create playbooks for stream structure, scripting, and interaction handling.
• Collaborate with account and Live managers on selection and strategy.

Skills

Live presenting

Team leadership

Talent scouting

Coaching

Commercial mindset

Schedule flexibility

Tools

TikTok Shop

Job description

The role

You’ll be the senior presenter in the business and the standard every host on our platform works to. You’ll still present, and you’ll lead the host team: finding, training and developing the next generation of LIVE hosts. You’ll be part presenter, part team leader and part talent scout.

What You'll Do

• Present. Run high-stakes LIVEs for our biggest brands: launches, mega sale days and showcase streams. Demo products, run LIVE offers and convert viewers into buyers
• Lead. Be the senior voice for presenting across the business. Line-manage and mentor the host team, run a regular cadence of one-to-ones and performance check-ins, and represent presenters in leadership conversations on LIVE strategy, capacity and quality. Be the person brands, account teams and hosts all turn to for what good looks like on stream
• Train the hosts. Build and deliver our host training programme, from onboarding and the first stream through to advanced selling technique, TikTok Shop compliance and reading live data. Run regular reviews and give feedback that moves GMV per hour
• Recruit. Source, audition and onboard new hosts onto LiveHost. Use drama schools, affiliate creators, talent platforms and your own network. Know a great host within 30 seconds of a screen test
• Set the standard. Write the playbooks: stream structure, scripting by category, handling comments, pacing offers. Make sure the quality holds up as hours scale
• Work with the team. Partner with account and Live managers on host selection, brand briefs and performance. Bring what you see on stream back into strategy

Requirements

Who You Are

• An experienced live presenter. TikTok Shop LIVE is ideal; shopping TV, QVC-style selling or high-volume live commerce elsewhere also counts
• Someone with a track record you can prove: GMV, conversion or viewer numbers from streams you've run
• Experienced in leading or managing a team of presenters or talent, and confident setting expectations and holding people to them
• A natural coach who can make good presenters great and explain why something works
• A good judge of talent with an eye for the hosts others miss
• Commercial: you know a LIVE is a sales channel, not a show
• Comfortable with pace. We're a young company moving fast, and some streams fall on evenings and weekends around key trading moments. Schedule flexibility is required

Benefits

Core Benefits

• Competitive salary, £50,000 - £75,000 DOE
• Performance-related bonus / commission aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours - we care about output, not clock-watching

Growth & Career Development

• Clear progression paths with responsibility early
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to work at the cutting edge of TikTok Shop and social commerce

Financial & Lifestyle Perks

• Company pension scheme
• Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
• Team socials and events throughout the year
• Staff discounts across our brands and partners

The Somerce Difference

• We trust our people
• We move quickly and back good ideas
• You’ll have real influence, not just responsibility
• If you perform, you’ll grow, simple as that