Lead Product Manager - Wholesale CRM

Co-op Digital; Scunthorpe; Hybrid; GBP 63,000 - 73,000; Full time

Benefits offered by this job

Annual bonus

28 days holiday (32 with service) + BH

Pension up to 10% employer

Private healthcare

Onsite gym access (Manchester HQ)

Discounts on Co‑op products and brands

Flexible working options

Job summary

Co-op Digital in Scunthorpe is seeking a Lead Product Manager for Wholesale CRM to shape vision and roadmaps, leading product development from discovery to delivery. You’ll collaborate with technology, design, and business teams to create customer‑focused CRM capabilities for independent retailers and wholesale customers.

You’ll influence strategic direction, manage stakeholders and empower cross‑functional teams while working in a hybrid model with some home and in‑office days at Scunthorpe.

Qualifications

• Significant product management experience with defining product strategies and leading complex products.
• Experience with CRM, customer engagement or customer experience products.
• Knowledge of CRM platforms and using customer insight to drive decisions.
• Strong stakeholder management and cross‑functional collaboration.
• Ability to translate business goals into clear product outcomes and roadmaps.

Responsibilities

• Lead development and continuous improvement of CRM products for independent retailers and wholesale customers.
• Define a clear vision, strategy and roadmap for Wholesale CRM products.
• Balance customer needs with business priorities and technical considerations.
• Oversee the product lifecycle from discovery to delivery, delivering measurable outcomes.
• Use insights and data to identify opportunities and prioritise improvements.
• Maintain a well‑prioritised backlog and drive high‑value work.
• Measure performance and inform future investments.
• Foster collaboration across product, engineering, design and business teams.

Skills

Significant product management

CRM experience

Stakeholder management

agile ways of working

Job description

Lead Product Manager – Wholesale CRM
£63,000 - £73,000 plus private healthcare, pension with up to 10% employer contributions and many more great benefits (Work Level 5)
Scunthorpe DN15 9YA - in this role you’ll work in a hybrid way splitting your time between home and coming into our Scunthorpe office a couple of days per week (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy).

We’re open to applications from people who may require flexible working arrangements. There’ll be an opportunity to discuss your flexible working requirements during the interview process, and at offer stage.

We’re reshaping our Digital, Technology and Data function for the future, creating new opportunities, strengthening our capability, and building clearer, more resilient ways of working so we can deliver even better services for our Co‑op, our colleagues, members and customers.

We're looking for Lead Product Managers to join our Product team and help us shape the tools, platforms and capabilities that support Co‑op Wholesale in building stronger relationships with independent retailers and wholesale customers. You’ll set the vision, strategy and direction, leading product development from discovery through to delivery and working closely with colleagues across technology, design, delivery and the wider business to create solutions that meet customer needs and deliver value for Co‑op.

Why this role matters

As a Lead Product Manager, you'll play a key role in helping us deliver great experiences for our customers, members and colleagues. You'll have the opportunity to influence strategic decisions, shape product direction and lead meaningful change across the business This is a role where you'll combine big‑picture thinking with hands‑on product leadership, working with talented people from a range of disciplines to solve complex problems and deliver measurable outcomes.

As part of our wider product community, you'll have opportunities to apply your skills across different products and business areas as priorities evolve, building broad experience and helping us deliver the greatest value for Co‑op. This may include moving between product teams over time, giving you the chance to develop new expertise while supporting changing business needs.

What you’ll do

• Lead the development and continuous improvement of CRM products and capabilities, creating personalised experiences for independent retailers and wholesale customers that improve engagement, loyalty and long-term value
• Define and communicate a clear vision, strategy and roadmap for our Wholesale business digital CRM products
• Work closely with stakeholders to balance customer needs, business priorities and technical considerations when making product decisions
• Lead the product lifecycle from discovery through to delivery, ensuring your product delivers meaningful outcomes
• Use customer insight, feedback and data to identify opportunities and prioritise product improvements
• Manage and maintain a well‑prioritised product backlog, helping teams focus on the highest‑value work
• Measure product performance and use evidence and insights to inform future decisions and investments
• Build strong relationships across product, engineering, design and business teams to drive collaboration and alignment

What you’ll bring

We’re committed to making our roles as accessible as possible, so we only ask for the minimum criteria. To thrive here, you’ll need to bring:

• Significant product management experience, including defining product strategies and leading complex products or initiatives
• Experience working with CRM, customer engagement or customer experience products
• Knowledge of CRM platforms and the use of customer insight and behavioural data to drive product decisions
• Strong stakeholder management skills, with the ability to influence and build relationships across a range of teams and seniority levels
• Experience using customer insights, research and data to inform decisions and prioritise work
• The ability to translate business goals into clear product outcomes, roadmaps and measurable objectives
• Strong communication skills, with the ability to explain complex ideas clearly to different audiences
• An understanding of agile ways of working and experience working in cross‑functional product teams

We know some people may hesitate to apply if they don’t meet every requirement. At Co‑op, we’re committed to building diverse and inclusive teams, so if you’re excited about this role but your experience doesn’t align perfectly, we still encourage you to apply.

Why Co‑op?

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Private healthcare
• Access to a subsidised onsite gym (at our Manchester HQ)
• 30% discount on Co‑op products and 10% off other brands
• Stream – early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle‑to‑work scheme

A place you’ll belong

We’re building diverse and inclusive teams that reflect the communities we serve. We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.
We’re proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job. If you need any adjustments during the recruitment process, we’ll support you.
Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion

Please note that we may close applications for this role early.