Lead Product Designer: AI-Driven, Customer-Centric UX

Admiral; Cardiff; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Share scheme

Holiday allowance

Learning & development

Flexible hybrid working

People-first culture

Job summary

Admiral Business is seeking a Product Designer to lead design within a cross-functional team, shaping accessible, intuitive digital products as Admiral Business grows. You’ll influence customer journeys, research-driven decisions and contribute to the design practice across products serving customers, brokers and colleagues.

As Admiral Business expands, you’ll help shape design systems, drive evidence-based design, and explore responsible AI adoption to improve outcomes.

Qualifications

• Experience working as a Product Designer within a product, digital service, fintech, insurtech or similar environment.
• Strong research, testing and experimentation skills, with experience using methods such as interviews, usability testing, A/B testing.
• Advanced visual and interaction design skills, with a strong eye for detail and experience creating simple, functional and scalable designs.
• Experience working with design systems and contributing to their development or maintenance.
• A strong understanding of customer journeys across multiple digital touchpoints.
• Excellent communication and storytelling skills, with the ability to clearly explain design decisions, rationale and assumptions.
• A collaborative approach, with experience facilitating workshops and bringing different perspectives together.
• Confidence working with ambiguity, adapting to changing priorities and using evidence to guide decisions.
• A commitment to continuous learning across design, technology, AI tools and user experience.

Responsibilities

• Conduct and facilitate user research, including customer interviews, usability testing, surveys and other insight activities.
• Translate customer needs, behaviours and pain points into design decisions that improve the customer experience.
• Own design deliverables throughout the product lifecycle, from journey mapping and early concepts through to high-fidelity UI designs.
• Design accessible, intuitive and scalable mobile-first experiences that align with customer needs and business goals.
• Design and run data-informed experiments to test assumptions, validate customer needs and identify effective solutions.
• Help shape and evolve our design system, supporting consistency, scalability and quality across digital touchpoints.
• Use AI tools to improve design workflows across research, ideation, prototyping and delivery.
• Support responsible AI adoption across product teams and help identify opportunities to improve customer experiences and business outcomes.

Skills

User research

Prototyping

Visual design

Design systems

UX storytelling

Cross-functional collaboration

Communication

Ambiguity handling

AI in design

Job description

Admiral Business is seeking a Product Designer to lead design within a cross-functional team, shaping accessible, intuitive digital products as Admiral Business grows. You’ll influence customer journeys, research-driven decisions and contribute to the design practice across products serving customers, brokers and colleagues.

As Admiral Business expands, you’ll help shape design systems, drive evidence-based design, and explore responsible AI adoption to improve outcomes.