Product Designer

Admiral; Cardiff; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Share scheme

Holiday allowance

Learning & development

Flexible hybrid working

People-first culture

Job summary

Admiral Business is seeking a Product Designer to lead design within a cross-functional team, shaping accessible, intuitive digital products as Admiral Business grows. You’ll influence customer journeys, research-driven decisions and contribute to the design practice across products serving customers, brokers and colleagues.

As Admiral Business expands, you’ll help shape design systems, drive evidence-based design, and explore responsible AI adoption to improve outcomes.

Qualifications

• Experience working as a Product Designer within a product, digital service, fintech, insurtech or similar environment.
• Strong research, testing and experimentation skills, with experience using methods such as interviews, usability testing, A/B testing.
• Advanced visual and interaction design skills, with a strong eye for detail and experience creating simple, functional and scalable designs.
• Experience working with design systems and contributing to their development or maintenance.
• A strong understanding of customer journeys across multiple digital touchpoints.
• Excellent communication and storytelling skills, with the ability to clearly explain design decisions, rationale and assumptions.
• A collaborative approach, with experience facilitating workshops and bringing different perspectives together.
• Confidence working with ambiguity, adapting to changing priorities and using evidence to guide decisions.
• A commitment to continuous learning across design, technology, AI tools and user experience.

Responsibilities

• Conduct and facilitate user research, including customer interviews, usability testing, surveys and other insight activities.
• Translate customer needs, behaviours and pain points into design decisions that improve the customer experience.
• Own design deliverables throughout the product lifecycle, from journey mapping and early concepts through to high-fidelity UI designs.
• Design accessible, intuitive and scalable mobile-first experiences that align with customer needs and business goals.
• Design and run data-informed experiments to test assumptions, validate customer needs and identify effective solutions.
• Help shape and evolve our design system, supporting consistency, scalability and quality across digital touchpoints.
• Use AI tools to improve design workflows across research, ideation, prototyping and delivery.
• Support responsible AI adoption across product teams and help identify opportunities to improve customer experiences and business outcomes.

Skills

User research

Prototyping

Visual design

Design systems

UX storytelling

Cross-functional collaboration

Communication

Ambiguity handling

AI in design

Job description

Shape better digital experiences for customers, brokers and colleagues at Admiral Business.

This is more than a Product Designer role. You’ll be leading design within a cross-functional team, using customer insight, evidence and creativity to shape accessible, intuitive digital products and services as Admiral Business continues to grow.

Working across products and services that support customers, brokers and colleagues, you’ll play a key role in helping define digital experiences from the ground up. Your ideas will help shape customer journeys, influence how our design practice develops and contribute to the future success of Admiral Business.

As we continue to grow, so will the opportunity to influence our design system, improve how teams work with design and help shape the responsible use of AI across product development.

Why this role matters

Admiral Business is growing quickly, and design has an important role in helping us scale effectively. As a Product Designer, you’ll help establish the standards, systems and customer-centred approach that will underpin how we deliver consistent, accessible and high-quality digital experiences.

You’ll work closely with product managers, developers and stakeholders, seeing your work through from insight to delivery and helping teams make better decisions through evidence, research and experimentation.

You’ll be successful if you are:

• Passionate about creating intuitive and customer-centred digital experiences.
• Experienced in using customer insight and evidence to shape product decisions.
• Confident leading design within a cross-functional team.
• Skilled at turning research, testing and data into simple, effective design solutions.
• Comfortable working in a fast-paced environment where priorities evolve and learning is valued.
• Curious about how AI can support better design workflows, product development and customer outcomes.
• Excited by the opportunity to help shape a growing design practice within Admiral Business.

What you’ll be doing:

• Conduct and facilitate user research, including customer interviews, usability testing, surveys and other insight activities.
• Translate customer needs, behaviours and pain points into design decisions that improve the customer experience.
• Own design deliverables throughout the product lifecycle, from journey mapping and early concepts through to high-fidelity UI designs.
• Design accessible, intuitive and scalable mobile-first experiences that align with customer needs and business goals.
• Design and run data-informed experiments to test assumptions, validate customer needs and identify effective solutions.
• Help shape and evolve our design system, supporting consistency, scalability and quality across digital touchpoints.
• Use AI tools to improve design workflows across research, ideation, prototyping and delivery.
• Support responsible AI adoption across product teams and help identify opportunities to improve customer experiences and business outcomes.

What you’ll bring:

• Experience working as a Product Designer within a product, digital service, fintech, insurtech or similar environment.
• Strong research, testing and experimentation skills, with experience using methods such as interviews, usability testing, A/B testing.
• Advanced visual and interaction design skills, with a strong eye for detail and experience creating simple, functional and scalable designs.
• Experience working with design systems and contributing to their development or maintenance.
• A strong understanding of customer journeys across multiple digital touchpoints.
• Excellent communication and storytelling skills, with the ability to clearly explain design decisions, rationale and assumptions.
• A collaborative approach, with experience facilitating workshops and bringing different perspectives together.
• Confidence working with ambiguity, adapting to changing priorities and using evidence to guide decisions.
• A commitment to continuous learning across design, technology, AI tools and user experience.

It would be great if you also have:

• Experience working in a high-growth or fast-paced environment.
• Experience supporting or contributing to a design community or design practice.
• An interest in growing into a broader design leadership role.

What you'll get in return:

We believe exceptional people do their best work when they're trusted, supported and rewarded. Alongside a competitive salary, you'll receive a benefits package designed to help you grow your career, share in our success and maintain a healthy work-life balance.

Highlights include:

• A generous share scheme, giving you the opportunity to become a shareholder and share in Admiral's success.
• 33 days' holiday (including bank holidays), increasing with service, plus the option to buy or sell up to five additional days.
• Ongoing learning and development, leadership programmes and opportunities to grow your career across Admiral Group.
• Flexible hybrid working, with most colleagues spending one or two days a week in our Central Cardiff office.
• A people-first culture recognised as a Great Place to Work for more than 25 years, including awards for Wellbeing and Women.

To explore our full range of benefits, including wellbeing support, healthcare, family-friendly policies and financial benefits, visit our Benefits Page.

Disability Confident Leader

As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.