Lead Generation Virtual Assistant (Instagram & Facebook)

Gentask Virtual Assistance Services; Glasgow; Remote; GBP 40,000 - 60,000; Part time

Job summary

An innovative firm is on the lookout for a detail-oriented Lead Generation Virtual Assistant to enhance engagement on Instagram and Facebook. This role involves building authentic connections and converting followers into high-ticket clients through strategic outreach. The ideal candidate will leverage existing content and brand voice to initiate conversations, conduct daily engagement, and maintain detailed reports of interactions. Join a dynamic team where your contributions will directly impact lead generation efforts and client relationships, all while working flexibly within the UK timezone. If you are passionate about social media and lead generation, this opportunity is perfect for you.

Qualifications

• Proven experience in social media lead generation, especially for coaches.
• Strong knowledge of Instagram and Facebook engagement best practices.

Responsibilities

• Conduct daily engagement with ideal client profiles on Instagram and Facebook.
• Identify high-quality prospects by reviewing content and account activity.

Skills

Social Media Lead Generation

English Communication Skills

Engagement Best Practices

Relationship Building

Tools

Slack

Google Sheets

CRM Tools

Job description

Job Title:

Lead Generation Virtual Assistant (Instagram & Facebook)

Project Duration:

15 hours a week

Compensation:

$5/hour

Job Summary:

We are seeking a detail-oriented and proactive Lead Generation Virtual Assistant to support lead generation efforts on Instagram and Facebook. The goal is to build authentic engagement and convert followers into high-ticket program clients through relationship-building and non-intrusive outreach. The VA will use existing content and brand voice to initiate conversations and drive warm leads into the funnel.

Key Responsibilities:

Engagement & Outreach:

1. Conduct daily engagement with ideal client profiles on Instagram and Facebook
2. Follow and interact with followers of competitor/coaches accounts
3. Respond and reach out via DMs using pre-approved scripts and custom messages
4. Invite and encourage potential leads to join the Facebook group when appropriate

Lead Research & Targeting:

1. Identify high-quality prospects by reviewing content, bios, and account activity
2. Engage with posts, stories, and comments to build familiarity before messaging
3. Adjust engagement strategy depending on platform features and audience behavior

Daily Reporting:

1. Update a Google Spreadsheet with engagement activity, including:
1. Name
2. Instagram/Facebook handle
3. Engagement notes
4. Message status (e.g., reached out, responded, followed up)
2. Provide updates and ask questions in the dedicated Slack channel

Qualifications:

1. Proven experience in social media lead generation, especially for coaches or high-ticket offers
2. Strong knowledge of Instagram and Facebook engagement best practices
3. Excellent English communication and writing skills
4. Experience with Slack, Google Sheets, and CRM tools is a plus
5. Ability to adapt voice and tone based on brand guidelines
6. Reliable internet connection and ability to work flexible hours (UK timezone preferred)

Reporting & Tools:

1. Daily updates via Slack
2. Lead tracking in Google Sheets
3. Communication templates provided and customized with client input