Growth Marketing Director

Emperia; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

Join a pioneering firm in the virtual experience space as a Cross-Marketing Director. In this dynamic role, you will spearhead marketing strategies, enhance user engagement, and cultivate an online community around innovative 3D design tools. With a focus on creativity and impact, you'll collaborate with cross-functional teams to develop compelling content and lead successful marketing campaigns. This fully remote position offers a unique opportunity to make a significant impact in a fast-paced, collaborative environment. If you are passionate about 3D technology and community building, this is your chance to shine.

Benefits

Fully remote team

Annual in-person retreat

33 days of annual leave

Development opportunities

Qualifications

• 5+ years as a Marketing Director or similar role, preferably in SaaS.
• Experience managing online communities and social media platforms.

Responsibilities

• Collaborate on strategic marketing campaigns across various channels.
• Grow Emperia's online presence and community engagement.

Skills

Marketing Strategy

Community Management

Content Creation

Social Media Management

3D Design Knowledge

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

5+ years of experience in marketing

Tools

Discord

Reddit

Social Media Platforms

Job description

About Emperia

The Emperia platform powers the creation and management of immersive virtual experiences for brands across multiple retail sectors. The platform marries the reach and accessibility of e-commerce with the impact of physical customer service shopping experience while leveraging the unique traits of the virtual space; adding a layer of customer engagement, personalization, data monitoring and omnichannel cohesion.

The Emperia team consists of 3D environment engineers and technical artists joined by fashion and retail industry veterans and branding experts. Hailed a virtual reality pioneer by Forbes Magazine, Emperia is working with some of the world’s leading names in fashion and retail including Dior, Burberry, Lacoste, Tommy Hilfiger and more.

Emperia has been named an IDC Innovator in 2023; the top 10 most innovative company in Web3, metaverse, blockchain and cryptocurrency for 2023, by Fast Company; one of the most promising advertising and marketing tech startups of 2022 by BusinessInsider; is a proud British Fashion Council Patron and is the winner of a Webby 2023 Award and a Plug & Play Brand & Retail Europe Start-Up Award.

Our Values ️

• Creativity - Creative solutions are the key driver to product quality & company growth.
• Making an Impact - Prioritise activities that make the biggest impact for our customers.
• Drive - Passionate about what we do and see no obstacles in our way.
• Accountability - We are a team, but take full responsibility for our own actions to drive ourselves, the team and the company forward.
• Be Direct - We value clarity and believe that direct communication is a shortcut to great results.
• Stay Curious - Learn new skills, invent new methods and approaches, become better at what we do day by day.

Your Role

We are looking for a dynamic and experienced multi-functional director to join our team. As a Cross-Marketing Director, you will work with Emperia’s CMO, owning day-to-day operations and product marketing strategy, focusing on cross-channel engagement with our users and enhancing customer experience, with a focus on user acquisition and lead generation, maintaining an online community around Emperia’s Creator Tools platform.

The Cross-Marketing Director position requires a self-starter with excellent communication skills, a deep understanding of the digital 3D industry, and a passion for creating engaging content and experiences.

If you are looking for a position where you can make an impact, grow with the team, have experience working with cross-cultural teams, and be the leader of the industry, this position is right for you!

Responsibilities | What You Will Be Doing

Key Responsibilities

• Collaborating with our CMO on strategic marketing campaigns across a variety of online and offline channels, including content, demand gen, events, webinars, brand design and product education.
• Growing Emperia’s online channel following and increasing engagement around the brand and its technology, maintaining a leadership position.
• Market research and evaluation of additional use cases for our Creator Tools platform.
• Developing messaging and communicating key differentiators of our products and identifying opportunities for future growth.

Social Media

• Establishing and growing Emperia’s presence across digital channels (LinkedIn, Instagram, Twitter, Reddit, YouTube and others).
• Growing an online community of clients, prospects and industry experts, establishing advocacy around the brand and its technology.

Content Creation

• Create engaging and informative content for community members, including blog posts, newsletters, social media updates, and video tutorials.
• Collaborate with the Marketing, Creative and Product teams to develop content that supports client engagement initiatives.
• Highlight community achievements, showcase user-generated content, and share industry news and trends.

Community Engagement

• Develop and implement strategies to establish and engage the Emperia community of 3D creators across various online platforms (forums, social media, blogs, etc.).
• Build strong relationships with key community members, influencers, and brand advocates.
• Identify and nurture community influencers who can help promote our product and values.
• Foster a positive and supportive community atmosphere.
• Respond to customer inquiries, comments, and feedback in a timely and professional manner across digital channels.

Events and Webinars

• Organize and host online and offline events, such as webinars, workshops, and meetups, to engage potential and existing customers and promote knowledge sharing.
• Collaborate with industry experts and influencers to participate in and promote community events.

Analytics and Reporting:

• Monitor and analyze performance metrics to measure the success of marketing initiatives.
• Prepare regular reports on market sentiment, engagement levels, and feedback.

Requirements ️

• Proven experience as a Marketing Director or similar role (5+ years), preferably in a SaaS environment, working with B2B products.
• Start-up experience - a must.
• Preferred experience/knowledge of 3D design technologies.
• Experience in managing online communities and social media platforms.
• Experience with social media strategy, management and content creation.
• Proficiency in using community management tools and platforms (e.g., Discord, Reddit, social media channels).

About You

• Excellent communication and teamwork skills.
• Ability to work autonomously, but know the value of communication and discussions.
• Enjoys working in a fast-paced and collaborative international environment.
• Passion for 3D design, gaming, immersive virtual technology, and e-commerce.
• Start-up experience with a self-starter mentality.
• An empathetic and customer-focused approach, with a strong sense of community and cross-team collaboration.
• Ability to work independently and as part of a team.
• Creative thinker with a proactive approach to problem-solving.
• Strong writing and content creation abilities.
• Strong organizational and project management abilities.
• Analytical skills to measure and report on engagement metrics.

Benefits of Working With Us

• Fully remote team.
• Annual in-person retreat with the entire Emperia team.
• 33 days of annual leave, including UK Bank Holidays.
• Development opportunities and funding for learning.