Lead Generation / CRM Marketing Executive

Michael Page (UK); Leeds; On-site; GBP 30,000 - 45,000; Full time

Job summary

A growing agency in Leeds is seeking a Lead Generation Specialist to drive demand and build quality pipelines. The role involves B2B lead generation, nurturing leads through data-driven strategies, and creating engaging content. Ideal candidates will have 3-5 years of experience in marketing, a strong analytical mindset, and a passion for combining sales and marketing to achieve results.

Qualifications

• 3-5 years in a B2B marketing or lead generation role.
• Strong written English and confident creating content.
• Experience with email marketing, CRM, and digital channels.

Responsibilities

• Drive demand and build quality pipelines through B2B lead generation.
• Build data-led nurture journeys to support sales in hitting pipeline goals.
• Use content and LinkedIn strategies to spark interest and drive demand.

Skills

Data-driven

Analytical

Content creation

Email marketing

Campaign management

Growth mindset

Education

Marketing qualification or relevant experience

Tools

CRM

Salesforce

Job description

• Forward Thinking Organisaion
• Incredible culture

About Our Client

A growing agency based in the centre of Leeds. Who are forward thinking, progressive and ahead of the game!

Job Description

The aim of the Lead Generation Specialist is clear - drive demand and build quality pipelines.

This means:

Demand Generation - B2B lead generation across email, CRM, content and LinkedIn to attract and convert the right prospects.

Nurture & Conversion - Building smart, data-led nurture journeys that move leads through the funnel and support sales in hitting pipeline goals.

Content & Engagement - Using relevant content and LinkedIn strategies to spark interest, build trust, and drive demand.

Experiment & Improve - Driving a culture of testing, learning and iterating to uncover new growth opportunities and continuously improve performance.

The Successful Applicant

Must-Haves

• 3-5 years in a B2B marketing or lead generation role
• Data-driven, analytical, and focused on measurable results
• Growth minded with a track record of driving pipeline
• Strong written English and confident creating content
• Comfortable managing multiple campaigns and deadlines
• Experience with email marketing, CRM, and digital channels
• Marketing qualification or relevant experience
• Curious, proactive, and always looking to improve

Nice-to-Haves

• Experience with marketing automation and nurture flows
• Knowledge of sales funnels and conversion tactics
• Familiarity with Salesforce or similar CRM
• Interest in AI and automation tools

What type of individual will thrive with our client?

• Enjoys Combining Sales & Marketing - You understand how marketing drives revenue and love aligning both for maximum impact.
• Analytical Thinker - You love digging into data to find what's working (and what's not) and make smarter decisions.
• Self-Driven & Organised
• Overachiever
• High Attention to Detail
• Happy to make mistakes - You are aware you won't make progress without making mistakes; this is a big part of our clients culture, making and learning from mistakes.

What's on Offer

Does this sound of interest so far? If the answer is YES then apply now and we can discuss the benefits for you!