Lead Email Designer

Harrods; City of Westminster; On-site; GBP 48,000 - 64,000; Full time

Job summary

Harrods is seeking a Lead Email Designer on a nine-month FTC to lead design, build, and continual improvement of our marketing, triggered, and lifecycle email communications. You will oversee the email design team, ensure responsive templates, and collaborate with CRM, Content and Creative to deliver a unified brand experience.

You will manage and review emails, guiding design direction with strong typography, accessibility awareness, and data-driven iterations in a fast-paced environment.

Qualifications

• Experience leading email design teams and delivering on-brand campaigns.
• Strong typography and visual design skills.
• Knowledge of accessibility guidelines for email.
• Experience with analytics and user testing to inform email creative.

Responsibilities

• Oversee the design, build, and continual improvement of Harrods email communications.
• Approve all Harrods emails, ensuring design and build quality.
• Lead the email design team and mentor junior designers.
• Collaborate with CRM, Content, and Creative teams for a unified brand experience.
• Ensure email templates are responsive and optimized for mobile.

Skills

People management

Email design principles

Analytical insights

Communication skills

Typography

Education

Bachelor's degree in Design or related field

Tools

Adobe Creative Suite

Figma

HTML

CSS

Emarsys

Job description

We have an exciting opportunity for a Lead Email Designer to join the team on an FTC for nine months to produce and evolve Harrods email communications. As a Lead Email Designer, you will be overseeing the design, build, and continual improvement of our marketing, triggered, and lifecycle email communications., In this role, you will be using your creative skills to design emails that are commercially successful, responsive, on-brand, and consistent. The emails will be built in Emarsys using reusable blocks within a responsive template, which you will be responsible for maintaining and evolving. Ensuring all email templates and designs are responsive and maximised for mobile is vital to the success of this role. You will also oversee approval of all Harrods emails, checking design and build, and lead the email design team. You will be supporting the Creative Design Manager and leading our team of Email Designers and Developers. The role will also be working alongside the CRM, Content, and Creative departments to ensure a unified approach to providing an engaging brand experience for the customer.

As a Lead Email Designer, you will be passionate about delivering creative solutions that deliver for both the user and the business. You will be an experienced people manager who is confident in giving direction, feedback, and guidance. You are an individual that remains calm under pressure, with excellent communication skills and the ability to deliver high-quality work to tight timescales.

• Be able to gather and work with insights through analytics, competitor analysis, and user testing to inform our email creative and design
• Be ready to learn and understand our email user-profiles and key personas
• Be fluent with Adobe Creative Suite (Photoshop, Illustrator) as well as Figma
• Have strong technical skills (HTML, CSS). Familiarity with Emarsys is a bonus
• Have a good understanding of email client constraints, browsers, and accessibility guidelines

Above all, you will have a passion for design as well as a keen eye for typography and be up to date with the latest trends to be able to deliver the Harrods message through email. Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths.

Harrods is one of the world's leading luxury department stores and we're becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world's most inspiring shopping experiences. Our Promise to You Help us make the impossible possible for our customers and we'll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.

• In return, you'll receive an excellent benefits package, including a company pension, flexible working, 25 days' holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.