Paid Media Manager

National Magazine Co; City Of London; On-site; GBP 38,000 - 48,000; Full time

Benefits offered by this job

Health Cash Plan

Cycle to Work scheme

Location Flexability

Holiday Exchange

Charity Day

Hearst ERG Groups

Job summary

Hearst UK is seeking a Paid Media Manager to plan, manage and optimise paid media campaigns across its portfolio of premium brands. You will translate briefs into effective multi-channel campaigns on Meta, Google Ads and TikTok, manage budgets and performance, and present results to stakeholders.

You will independently handle day-to-day activity, use data to optimise campaigns, and refine ad copy to meet brand standards and platform specs.

Qualifications

• Around two years’ hands-on experience in paid media.
• Experience across paid social and paid search.
• Experience using Google Ads automated bidding strategies (tROAS/tCPA).
• Strong numerical and analytical skills with data-led optimisation.
• Strong writing skills for ad copy and reports.
• Proficiency in Excel or Google Sheets with GA4 familiarity.
• Highly organised and able to manage multiple campaigns and deadlines.
• Proactive and collaborative with colleagues.

Responsibilities

• Plan, manage and optimise paid media campaigns across Hearst’s portfolio.
• Translate briefs and commercial objectives into effective campaigns.
• Manage budgets and performance; communicate results to stakeholders.
• Handle day-to-day activity across platforms (Meta, Google Ads, TikTok).
• Write and refine paid media copy meeting briefs and specs.
• Prepare reports turning performance data into insights and recommendations.
• Keep up to date with platform developments and improve team processes.

Tools

Meta

Google Ads

TikTok

YouTube

GA4

Excel/Google Sheets

Job description

We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.

Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.

We're proud of our heritage - but even more excited about making history.

Hearst UK operates an in-office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.

Salary – Circa £40,000 - Salary is dependent on experience and will be assessed in line with the candidate’s skills, knowledge, and relevant expertise.

The Role…

The Paid Media Manager will plan, manage and optimise paid media campaigns across Hearst’s portfolio of global magazine titles, supporting branded content partnerships on social and affiliate activity on paid search.

Working across both channels, you’ll translate briefs and commercial objectives into effective campaigns, manage budgets and performance, and communicate results clearly to stakeholders.

You’ll manage day-to-day activity independently, using your experience across platforms including Meta, Google Ads and TikTok to deliver against campaign and revenue targets.

Main Duties…

• Manage the planning, set-up, quality, launch and delivery of paid social and search campaigns, ensuring campaign setup is accurate, on schedule and in line with the brief.
• Build and optimise campaigns across Meta, TikTok and Google Ads, selecting appropriate audiences, keywords, placements, formats and campaign strategies.
• Manage Google Ads campaigns using automated bidding strategies, and monitor performance against agreed return and revenue targets.
• Manage campaign budgets and pacing, monitor spend against affiliate revenue, and flag performance risks early.
• Analyse campaign results against agreed KPIs, identify opportunities and make data-led optimisations.
• Prepare accurate reports and presentations, turning performance data into clear findings and recommendations for future campaigns.
• Write and refine paid media copy, including headlines and ad text, ensuring it meets the brief, brand requirements and platform specifications.
• Keep up to date with platform and product developments, sharing relevant updates and contributing to improvements in team processes.

What We Are Looking For…

• Around two years’ hands-on experience in paid media, with experience across both paid social and paid search.
• Practical experience managing campaigns on platforms such as Meta and Google Ads; TikTok and YouTube experience is also valuable.
• Experience using Google Ads automated bidding strategies, including tROAS / tCPA.
• Strong numerical and analytical skills, with the ability to use campaign data to make and explain optimisation decisions.
• Strong writing skills, including the ability to write or adapt ad copy and produce clear, polished presentations and reports.
• Proficiency in Excel or Google Sheets; familiarity with GA4 and other measurement tools.
• Highly organised, accurate and able to manage multiple campaigns and deadlines.
• Proactive and comfortable taking ownership of day-to-day work, while collaborating with colleagues and escalating issues appropriately.

(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.)

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organisation the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.