Digital Analyst

National Magazine Co; City of Westminster; Sur place; GBP 35 000 - 45 000; Plein temps

Avantages offerts par ce poste

Specsavers eye care

Health Cash Plan

Cycle to Work

Location Flex

Holiday Exchange

Résumé du poste

Hearst UK is looking for a Digital Analyst to turn data on how audiences read, watch and engage across our sites, social channels and video into practical insights. You will own market data, reporting, and ensure data accuracy, reporting to the Head of Digital Analytics.

You will focus on entertainment and lifestyle brands, partnering with editorial and brand teams, and helping colleagues use analytics confidently in their day-to-day work.

Qualifications

• Expert knowledge of GA4 and digital analytics; hands-on tag implementation.
• Very good SQL skills, able to query large datasets (BigQuery).
• Experience with social and video data and platform analytics.
• Proven ability to build clear dashboards in Looker/Looker Studio or similar tools.
• Strong commercial awareness; translate data into actionable insights.
• Attention to detail; proactive problem-solving; able to work with engineers.
• Genuine interest in AI and applying it to improve efficiency.

Responsabilités

• Analyse audience behaviour across websites, social, and video; detect trends.
• Partner with editorial and brand teams to provide insights.
• Own market data and reporting using Ipsos iris, Nielsen, PAMCo, and TGI.
• Manage data flows from YouTube and Facebook; ensure accuracy.
• Turn raw data in BigQuery into dashboards for teams across the business.
• Collaborate with engineering; source new data sources and track tagging.
• Train colleagues to use analytics and reports.

Connaissances

GA4 analytics

SQL (BigQuery)

Looker/Looker Studio

Dashboard design

Analytics storytelling

AI interest

Data quality

Outils

Google Tag Manager

GA4

Looker Studio

BigQuery

Description du poste

We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content - we shape culture.

Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.

We're proud of our heritage - but even more excited about making history.

Hearst UK operates an in-office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.

Salary - £35,000-£45,000
Salary is dependent on experience and will be assessed in line with the candidate's skills, knowledge and relevant expertise.

The Role...

As the Digital Analyst, you will turn data on how audiences read, watch and engage across our websites, social channels and video into clear, practical insights that help teams decide what to create and how to grow. You will also own key market data and reporting, and make sure the data behind it is accurate and easy to use. Reporting to the Head of Digital Analytics, you will work closely with analysts and engineers across the business.

You will have a particular focus on supporting our entertainment and women's lifestyle brands, including Digital Spy, Cosmopolitan, Red and Prima, as the analytics partner to their editorial and brand teams. You will also help colleagues who are newer to analytics feel confident using data in their day-to-day work.

Main Duties...

• Analyse audience behaviour across websites, social platforms and video (both on-site and YouTube), identifying trends and opportunities and turning them into clear recommendations.
• Act as the key analytics partner to the editorial and brand teams for our entertainment and women's lifestyle titles, understanding their goals and providing regular insight and support.
• Own our market data and reporting, including Ipsos iris, Nielsen, PAMCo and TGI, making sure it is accurate, up to date and easy for teams to use.
• Manage the flow of social and video data from platforms such as YouTube and Facebook, setting up and maintaining data transfers and checking them thoroughly for accuracy.
• Turn raw, hard-to-use data in BigQuery into aggregated tables and new datasets, and build and maintain the dashboards that bring them to life for teams across the business.
• Work with the engineering team to source new data sources and APIs, and support tracking by implementing, testing and debugging tags in Google Tag Manager and GA4.
• Train and support colleagues who are less data-savvy, creating guides and running sessions so they can use analytics and reports with confidence.

What We Are Looking For...

• Expert knowledge of GA4 and digital analytics, including hands-on tag implementation in Google Tag Manager and the ability to debug tracking issues independently.
• Very good SQL skills, with experience querying large datasets (ideally BigQuery) and structuring raw data into clean, usable tables.
• Experience working with social and video data, using native platform analytics or third-party connectors such as Supermetrics.
• Proven experience building clear, user-friendly dashboards in Looker, Looker Studio or similar tools.
• Strong commercial awareness, with the ability to turn data into actionable insights and explain them simply to editorial, creative and less technical colleagues.
• A keen eye for detail and a methodical approach to quality checking, combined with a curious, proactive, problem-solving mindset and confidence working with engineers as well as independently.
• A genuine interest in AI and how to use it well: prompting effectively, applying it with appropriate caution, and using it to improve efficiency, automate tasks and develop your own skills and those of others.

Your benefits at Hearst UK are more than just extras - they are tools to help you thrive in every part of life.

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food and drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing-Feel Your Best

• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.

Inclusion & Belonging

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in - one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that come with diverse teams. Not only is diversifying the voices in our organisation the right thing to do, but it also helps us create powerful and exciting content that can be enjoyed by many more people. This is why we're working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.