Audience Manager

Hearst; Greater London; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Health & wellbeing benefits

Office in London (House of Hearst)

Flexible Fridays

Pension

Discounts across Hearst brands

Employee network groups

Job summary

Hearst UK is hiring a data-driven audience specialist to lead SEO and Discover initiatives across key brands. You will drive traffic, shape Facebook content strategies and optimise Google Discover, turning insights into editorial actions.

You’ll work closely with brand editors, CMS teams and the Audience function to rollout tools (Marfeel/Similarweb/Parse.ly) and deliver measurable improvements across UK PV targets.

Qualifications

• Proven hands-on experience of SEO and broad ranking factors.
• Strong experience with Google Discover and content discovery tools.
• Ability to analyse data and translate into actionable insights for non-technical audiences.
• Understanding of what drives Facebook referral traffic: post format, timing and links.
• Excellent communication, stakeholder management and time management skills.
• Strategic thinker with the ability to deliver under tight deadlines.

Responsibilities

• Devise, plan and implement content and distribution strategies to hit UK PV targets.
• Ground content calendars in data with clear rationale and impact forecasts.
• Lead high-traffic storytelling and optimised headlines and timings.
• Shape brand Facebook content strategy with Social Media Managers to drive traffic.
• Own Google Discover performance: analyse topics, timing and headlines, report findings.
• Work in CMS to optimise content and train editors to run basics independently.
• Roll out audience tools (Marfeel/Similarweb/Parse.ly) and train teams to use them.
• Lead ad hoc audience content projects and anticipate brand needs.
• Ensure timely, accurate reporting and actionable insights.
• Collaborate with Head of Audience on cross-department projects.

Skills

SEO

Google Discover

GA4

GSC

Trends

Facebook traffic

Stakeholder management

Communication skills

Time management

Strategic thinking

Tools

Marfeel

Similarweb

Parse.ly

CMS

Job description

We are the UK’s leading premium publisher, home to iconic and influential media brands including Esquire, Men’s & Women’s Health, ELLE, Good Housekeeping, Harper’s Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don’t just create content – we shape culture.

Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment – while respecting the legacy that’s brought us here. We believe in each other’s potential and push boundaries together to create meaningful impact, both across the media landscape and in people’s lives.

We’re proud of our heritage – but even more excited about making history.

Hearst UK operates an in-office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James’s, London, SW1Y 4AJ , where teams collaborate in person and connect across brands and functions.

Salary – £40,000–£45,000 - Salary is dependent on experience and will be assessed in line with the candidate’s skills, knowledge and relevant expertise.

The Role…

This role is responsible for ensuring key digital brands are executing data-led and brand-appropriate strategies to meet traffic (UK page view) targets that deliver the right audiences for our commercial (display advertising) partners. You are directly responsible for the Discover and SEO success of a set of our brands and will help shape their Facebook content strategy to drive traffic to our websites. You will also also look for other traffic opportunities. You will build close relationships with the digital leads and Social Media Managers of our main brands.

Main Duties…

• Devising, planning and implementing successful content and distribution strategies for your brands, ensuring we hit our monthly UK PV targets.
• Ensuring that all content calendars are grounded in data, clear as to why we’re recommending things, and will have the maximum expected impact on traffic. Make sure that we plan for known future events.
• Being vocal in daily content planning meetings, ensuring we’re doing the highest-traffic stories, and that headlines and publishing plans (EG timings, syndications etc) are optimised. Say “no” to ideas that won’t work.
• Shaping each brand’s Facebook content strategy with the Social Media Managers, so posting choices are grounded in data and drive measurable referral traffic to our sites.
• Owning each brand’s Google Discover performance: spotting trending topics and audience interests early, analysing what drives Discover visibility and clicks (topic, headline, timing), and turning that into regular reporting and clear recommendations for editorial teams.
• Work directly in the CMS to optimise content but train editorial people to get the basics right first time without needing your input.
• Leading the rollout of a key audience tool across the business (such as Marfeel, Similarweb or Parse.ly), and acting as its go-to expert: training teams, answering questions, and making sure it’s used to drive better editorial decisions.
• Lead ad hoc audience content projects to support brands and the Audience Team.
• Proactively anticipate the brands’ content needs and provide strong solutions before requested.
• Ensure that reporting is accurate, timely, delivers actionable insights and is used.
• Proactively analyse brands’ performance and come up with actionable insights.
• Assist Head of Audience in cross-department projects.

What We Are Looking For…

Essential

• Proven hands on experience of SEO and wide knowledge of ranking factors
• Strong experience with Google Discover
• Strong experience with tools such as Trends, GA4 and GSC.
• Strong analytical skills: Using advanced spreadsheet functions, and the ability to turn the data into insights for a non-technical audience.
• A good understanding of what drives Facebook referral traffic, including post format, timing and link performance.
• Stakeholder relationships
• Excellent communication skills: verbal and written.
• Great organisational and time management skills, and the ability to deliver under tight deadlines
• Strategic thinking

Benefits

Your benefits at Hearst UK are more than just extras – they are tools to help you thrive in every part of life.

Hearst Exclusives – Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels – yes, you could be trying the next big thing in beauty, food and drink.
• Snag luxe beauty steals at our legendary office sample sales – score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing–Feel Your Best

• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG groups.

Financial Wellness – Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.

Inclusion & Belonging

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that come with diverse teams. Not only is diversifying the voices in our organisation the right thing to do, but it also helps us create powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.