Lead Designer

JR United Kingdom; City Of London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

An international property development company seeks a Lead Designer in London to deliver vibrant, design-led urban spaces. The role focuses on leadership within the design team, enhancing brand storytelling across mediums, and ensuring excellence in branding for residential projects. The successful candidate will work in a hybrid environment, balancing office presence with flexible working.

Qualifications

• Proven senior experience in branding for residential developments.
• Strong leadership capabilities and experience building creative teams.
• Expertise in developing strategic brand identities and complex creative rollouts.

Responsibilities

• Provide leadership and direction to the design team and collaborators.
• Oversee the creative development of brand identity systems.
• Manage deadlines and resource allocation, ensuring high creativity standards.

Skills

Leadership

Creative Judgment

Problem-solving

Communication

Attention to Detail

Tools

Adobe Creative Suite

Figma

Adobe Premiere Pro

Job description

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*Location: Hybrid London (In the office 3-4 days a week)

Tomorrow is on the lookout for an experienced Lead Designer to join an international property development company known for creating bold, design-led urban spaces that breathe new life into entire neighbourhoods. With a focus on innovation, architecture, and placemaking, they deliver vibrant mixed-use developments that seamlessly blend living, culture, retail, and public spaces. Their projects go beyond construction—they build thriving, connected communities that redefine how people experience city living.

Your Role

We're looking for a collaborative and ideas-driven designer who's confident sharing creative thinking both internally and with clients. You'll be adaptable and passionate about how customer journeys, design, and brand storytelling intersect. As a key member of the project team, you'll contribute to shaping standout concepts from pitch through to final delivery. You should be proactive, reliable, and excited by the challenge of bringing brands to life across both 2D and 3D environments. Strong problem-solving and critical thinking skills are essential, with the ability to question and refine our creative direction thoughtfully. Above all, you'll deliver high-quality work, on time and within budget.

What We're Looking For

• Providing leadership and direction to the internal design team and external collaborators.
• Overseeing and executing the creative development of brand identity systems across residential projects.
• Ensuring consistency across all design touchpoints, from architecture-led wayfinding to digital campaigns.
• Managing deadlines and resource allocation while upholding the highest standards of creativity and delivery.
• Partnering with senior stakeholders to align creative output with business objectives and development timelines.
• Overseeing the design of compelling marketing suites, sales tools, and launch materials tailored to each development.
• Leading the visual storytelling for new property launches through film, CGIs, photography, and print.

Accountabilities for the role

• Brand & Asset Creation – 60%
• Stakeholder Briefing & Creative Direction – 10%

Skills, Experience & Qualifications

• Proven senior experience in branding for the built environment, particularly residential developments.
• Strong leadership capabilities, with a track record of building and nurturing high-performing creative teams.
• Expert in developing strategic brand identities and overseeing complex creative rollouts.
• In-depth understanding of residential property marketing cycles—from pre-launch to handover.
• Advanced knowledge of Adobe Creative Suite, Figma and motion tools such as Adobe Premiere Pro.
• Outstanding creative judgment across print, digital, and environmental design.
• Deep familiarity with working alongside architects, sales agents, and developers.
• Excellent communication, briefing, and presentation skills—comfortable interfacing with directors and investors.
• Experience producing high-end brochures, marketing suite content, hoarding design, and presentations.
• Ability to lead visual storytelling across mediums: photography, film, CGIs, illustration, and editorial.
• Strong attention to detail and ability to work across multiple projects.
• Familiarity with managing print and production processes, both local and international.
• Confident in shaping pitches, tenders, and corporate brand presentations.

To apply for this Lead Designer position in London, please send you CV and portfolio to [emailprotected]

*Due to the high volume of responses, if you have not received a response in 48 hours please take it that you have unfortunately been unsuccessful. Our client won't be able to sponsor, so please bear this in mind ahead of applying.

We are passionate about promoting diversity, inclusion, and equality, and are committed to working with clients who share our outlook. We offer equal opportunities to all candidates regardless of background, identity, sexuality, and disability. We strive to create inclusive cultures where diversity is seen as real value for the company. Our mission is for everyone to feel empowered to be their true authentic selves at work.