Lead Content Strategist

Trustpilot, Inc.; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Trustpilot, a leading company in consumer reviews, seeks a Lead Content Strategist to shape their content strategy across B2B and B2C. This role involves managing a diverse content ecosystem and collaborating with various teams to drive impactful content that resonates with global audiences. Ideal candidates will have proven experience in content marketing, strong storytelling abilities, and familiarity with SEO and analytics tools.

Benefits

Flexible working options

Competitive compensation package + bonus

25 days holiday per year

Paid volunteering days

Learning and development opportunities

Pension and life insurance

Health cash plan and online GP

Full access to Headspace

Paid parental leave

Cycle-to-work scheme

Qualifications

• Proven experience in content marketing and editorial roles.
• Strong storytelling and editing skills.
• Experience with multi-channel content programs.

Responsibilities

• Lead a unified global content strategy across B2B and B2C.
• Act as Editor-in-Chief for all Trustpilot content.
• Collaborate with cross-functional teams to align content with business goals.

Skills

Content Marketing

SEO

Copywriting

Storytelling

Collaboration

Tools

Google Analytics

SEMrush

CMS Platforms

Job description

Our vision is to be the universal symbol of trust, bringing consumers and businesses together through reviews. We are well on our way—but there’s still an exciting journey ahead. Join us at the heart of trust.

At Trustpilot, we believe great content doesn’t just tell a story — it builds trust, inspires action, and moves people. We’re looking for a strategic and creative Lead Content Strategist to shape how we tell the Trustpilot story across the entire customer journey — from curious consumers to decision-making businesses.

Sitting at the intersection of brand, product, and performance marketing, this role will be instrumental in creating high-impact, insight-driven content that resonates with our global audiences. You'll drive a unified content strategy across both B2B and B2C, managing a blend of in-house writers, freelancers, AI tools, and agency partners to deliver smart, scalable content at every touchpoint.

If you love pairing creative thinking with performance outcomes, thrive on collaboration, and know how to turn content into business impact — this one’s for you.

What you'll be doing:

• Own and lead a unified global content strategy across B2B and B2C — from long-form business guides and SEO-driven web pages to editorial content that helps consumers navigate their product journey with confidence
• Act as Editor-in-Chief for all Trustpilot content, ensuring high editorial standards, consistent voice, and storytelling that’s clear, compelling, and on-brand
  Manage a hybrid content ecosystem of in-house creators, agencies, freelancers, and AI tools — balancing quality with scale while keeping pace with our evolving marketing needs
• Collaborate cross-functionally with Brand, Product Marketing, Social, Demand Gen, and PR teams to deliver content that aligns with business goals and campaign priorities
• Lead and evolve our SEO strategy, working closely with our web and digital teams to grow organic visibility and drive discoverability across all content types
• Experiment with new content formats — from video and podcasts to interactive tools and AI-generated pieces — to expand reach, engagement, and innovation
• Use performance insights from tools like Google Analytics and SEMrush to iterate on what works, double down on impact, and continuously improve content effectiveness

Who you are:

• You bring proven experience in content marketing, copywriting, or editorial roles — ideally with a mix of B2B and B2C
• You’re a strong storyteller and editor, with a sharp eye for clarity, tone, and audience value
• You know how to build and scale content strategies that drive awareness, engagement, and conversion
• You’ve led multi-channel content programs with distributed teams, freelancers, and agency partners
• You understand how content and SEO work together, and are confident using analytics tools to optimise performance
• You’re familiar with CMS platforms, content workflows, and AI tools that support scalable content delivery
• You’re curious, collaborative, and business-minded — always looking for new ways to connect content to company goals
• Experience in B2B SaaS or a tech-led organisation is a plus

What's in it for you:

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle-to-work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
• Independent financial advice and free standard professional mortgage broker advice
• Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career

Still not sure?

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences as well as how you will contribute to our working culture. So, even if you don’t feel you don't meet all the requirements, we'd still really like to hear from you!

About us

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.

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