Lead Content Designer

Yorkshire Water; Leeds; On-site; GBP 49,000 - 61,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Pension up to 12%

Wellness days

Life cover 4x pension

Job summary

Yorkshire Water is seeking a Lead Content Designer to join the Digital team and help deliver high‑quality, user‑centred content across yorkshirewater.com and Kelda Group sites. You will champion content design, accessibility and our brand tone, while coaching colleagues to raise standards.

In a collaborative, cross‑functional setup, you’ll create, edit and publish content using Umbraco, map customer journeys, develop content requirements from research and ensure SEO-friendly content that helps

Qualifications

• Experience creating clear, accessible content for digital journeys using insights.
• Excellent writing, editing and proofreading with high attention to detail.
• Creative mindset with ability to identify opportunities for improvement.
• Strong communication and stakeholder management to influence diverse audiences.
• Experience managing content plans in a CMS.
• Good understanding of SEO best practices for digital content.
• Analytical, data-driven approach to improving customer experiences.
• Collaborates with developers, UX/UI designers and stakeholders.
• Ability to manage multiple priorities in a fast-paced environment.
• Advocate for customers ensuring needs at heart of content decisions.
• Collaborative team player aligned with Yorkshire Water values.

Responsibilities

• Lead and champion content design best practices across the organisation.
• Create, edit and publish digital content using Umbraco CMS.
• Advocate user-centred content decisions based on research.
• Map customer journeys to identify pain points and improvements.
• Develop content requirements from customer insights.
• Write clear, accessible content in plain English.
• Govern and maintain content throughout its lifecycle.
• Review journeys and enhance user experience.
• Ensure content accuracy and relevance.
• Apply SEO metadata and headings to improve visibility.
• Collaborate with teams to align content plans with business needs.
• Provide guidance and training on content writing for digital channels.
• Build relationships with subject matter experts.

Tools

Umbraco CMS

Job description

Select how often (in days) to receive an alert:

Hello! Thanks for stopping by. Let us tell you about all the great reasons to join us here at Yorkshire Water:

• We offer a competitive salary, depending on experience (£48,501 - £60,626)
• Annual incentive related bonus (£1000 maximum bonus opportunity for the performance year)
• Attractive pension scheme (up to 12% company contribution)
• Development opportunities in line with the Lead Content Designer progression plan
• 25 days annual leave plus bank holidays – plus 2 extra wellness days!
• Life assurance cover of 4 times pensionable salary
• A great benefits package – choose from health cash plan scheme, critical illness insurance, dental insurance, life assurance flex and partner cover.
• Retail savings scheme
• Online GP service, cycle to work scheme, gym membership discounts and many more!

Work type: Permanent. 37 hours per week, Monday – Friday.

We have an exciting opportunity for a Lead Content Designer to join the Digital team at Yorkshire Water and be a part of helping Yorkshire Water to provide the best service to our customers. Could this be you?

What we do:

Everyone has an idea of what a water company does. Here in Yorkshire, we make sure that over 5.4 million people living in the region and the millions of people who visit our region each year, can rely on our services, and have clean and safe drinking water on tap and that their wastewater is taken away. But for us, it’s so much more than this. We look after communities, protect the environment, and plan to look after Yorkshire’s water, today, tomorrow 24/7, 365 days a year. We provide essential water and wastewater services to every corner of the Yorkshire region, and play a key role in the region’s health, wellbeing, and prosperity. New environmental legislation, unprecedented levels of investment and changing expectations from customers means that this is an exciting time to discover opportunities within the water industry. The Digital team are a key part of how we plan to meet the changing expectations of customers and regulators.

As a Lead Content Designer at Yorkshire Water, you’ll play a vital role in creating high-quality, user-centred digital experiences across yorkshirewater.com and the wider Kelda Group websites. Working within a collaborative, cross-functional team, you’ll design and deliver engaging content that helps customers find answers, access services and complete tasks with ease. You’ll champion content design best practice, accessibility and our brand tone of voice, ensuring every digital experience is clear, inclusive and effective. As a subject matter expert, you’ll also support and coach colleagues, helping to build capability and drive content excellence across the organisation.

Where you fit in:

As our Lead Content Designer, you will:

• Lead and champion content design best practice, setting high standards and coaching colleagues to improve content quality across the organisation.
• Create, edit and publish digital content using our Content Management System (Umbraco).
• Advocate for a user-centred approach, ensuring customer needs are at the heart of content decisions.
• Map customer journeys to identify pain points, opportunities and areas for improvement.
• Develop user stories and content requirements based on customer insight, research and data.
• Use customer research and behavioural insights to create clear, concise and accessible content written in plain English.
• Influence and engage stakeholders by demonstrating the value of content design and user-focused content.
• Ensure content is effectively governed, maintained and continuously optimised throughout its lifecycle.
• Review existing customer journeys and identify content improvements that enhance the overall user experience.
• Maintain content accuracy, relevance and quality to deliver an exceptional customer experience.
• Create engaging, accessible and inclusive digital content that helps customers achieve their goals quickly and easily.
• Conduct regular website audits to ensure content remains accurate, functional and compliant with accessibility standards.
• Apply SEO best practices, including optimisation of metadata, headings and page content to improve search visibility and performance.
• Collaborate with teams across the business to develop insight-led content plans that meet customer and business needs.
• Support digital and website development projects, ensuring content requirements are embedded throughout delivery.
• Provide guidance and training to colleagues on writing effective content for digital channels.
• Build strong relationships with subject matter experts to ensure content is accurate, relevant and aligned with business objectives.
• Manage and maintain content across Yorkshire Water's digital platforms.
• Keep up to date with emerging digital trends, content design best practice and industry developments to drive continuous improvement.
• Demonstrate leadership by coaching, mentoring and developing others while promoting content design excellence across Yorkshire Water.
• Act as a role model for Yorkshire Water's values and behaviours, demonstrating integrity and professionalism in everything you do.
• Take ownership of delivering high-quality content and digital experiences that support both customer and organisational goals.

What skills & qualifications you will need:

• Experience creating clear, accessible and customer-focused content for digital journeys, using insight and research to inform decisions.
• Excellent writing, editing and proofreading skills, with strong attention to detail.
• A creative and innovative mindset, with the confidence to identify opportunities for improvement.
• Strong communication and stakeholder management skills, with the ability to influence and engage a variety of audiences.
• Experience developing content plans and managing content within a Content Management System (CMS).
• Good understanding of SEO best practices and how to optimise content for digital channels.
• Strong analytical and problem-solving skills, using data and insight to improve customer experiences.
• Experience working collaboratively with developers, UX/UI designers and other business stakeholders.
• Ability to manage multiple priorities and thrive in a fast-paced environment.
• A passionate advocate for customers, ensuring their needs are at the heart of every content decision.
• A collaborative team player who demonstrates Yorkshire Water's values and behaviours and is committed to delivering outstanding customer experiences.

Although we operate 24 hours a day, 365 days a year, it’s important to us that we support flexible working patterns and job share options (when we can), to help you make the best of both your work and home life. We know that juggling childcare responsibilities or getting that ideal work/life balance isn’t always easy! Do we sound like your cup of tea?

If you’ve got experience in creating clear, accessible and customer-focused content for digital journeys and want to help us deliver great service for our customers whilst looking after the environment, then

If successful for the role, you will be required to undergo pre-employment checks that will include a Basic Disclosure Check, carried out through a Third-Party Company, prior to commencing employment. Depending on the role, you may also be required to go through the security vetting process for either a Counter Terrorist Check or Security Check clearance. All our roles are subject to a medical questionnaire, and further medicals when required.

We are committed to removing barriers and ensuring our recruitment process is accessible to everyone. We offer a range of adjustments to make your application experience as comfortable and straightforward as possible. If you have an accessibility need, disability, or condition that requires changes to the recruitment process, please include this information in your application. We will then discuss any reasonable adjustments required. Kelda Group reserve the right to close this position before the published closing date, should the need occur. We therefore advise that you complete and submit your application as soon as possible.