KTP Data Product Analyst — AI-Driven Marketing Research

University of Bath; Bath; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Generous pension schemes

Cycle to work scheme

Electric vehicle salary sacrifice

Staff discounts

Professional development opportunities

Museum discounts

Employee assistance services

Job summary

Flixmedia Ltd is seeking a KTP Associate: Data Product Analyst to drive a GEO content optimisation platform using shopper data to generate actionable insights. You will work across Flixmedia and the University of Bath, taking ownership of project delivery and stakeholder engagement.

The role blends academic research with commercial application, offering leadership, project management, and opportunities to influence GEO strategies and digital content performance.

Qualifications

• PhD or Master’s with strong quantitative marketing focus.
• Experience in data analytics within marketing/e-commerce or digital content environments.
• Strong methods: experimentation, causal inference, econometrics, and machine learning.

Responsibilities

• Lead the KTP project delivery and manage key stakeholder relationships.
• Translate analytical findings into actionable commercial recommendations.
• Collaborate with Flixmedia and the University of Bath to deliver objectives.

Skills

PhD in Marketing

Data analytics

Cloud platforms

Data visualisation

UX principles

SQL (BigQuery)

R or Python

APIs

GEO concepts

Research design

Academic publications

Stakeholder engagement

Project management

Communication

Education

PhD in Marketing

Master’s degree + 3+ years in quantitative marketing research

Tools

BigQuery

SQL

R

Python

APIs

Job description

Flixmedia Ltd is seeking a KTP Associate: Data Product Analyst to drive a GEO content optimisation platform using shopper data to generate actionable insights. You will work across Flixmedia and the University of Bath, taking ownership of project delivery and stakeholder engagement.

The role blends academic research with commercial application, offering leadership, project management, and opportunities to influence GEO strategies and digital content performance.