Key Account Manager - FMCG

Zachary Daniels

East Midlands

Hybrid

GBP 30,000 - 45,000

Full time

14 days+

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Job summary

A leading FMCG company is seeking a driven Key Account Manager to enhance market share across forecourt and convenience retailers. This role involves managing accounts, fostering relationships, and maximizing product visibility. Ideal candidates have 2+ years in field sales or account management, especially within FMCG environments. This position offers a full-time commitment with the potential for significant career development in a dynamic setting.

Qualifications

Minimum 2 years' experience in Field Sales or as a Key Account Manager.
Experience with forecourt or convenience retailers.
Strong commercial awareness and ability to drive ROI through visibility.

Responsibilities

Manage and grow a portfolio of accounts, increasing product listings.
Identify and secure new business opportunities.
Build relationships with key buyers and managers.

Skills

Field Sales

Account Management

Communication

Commercial Awareness

Customer Experience

Job description

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Base pay range

Location: Field-based (UK-wide coverage, with 1 or 2 days a week in East Midlands office)

Reporting To: Head of Sales

Role Summary:

We are seeking a driven and commercially minded Key Account Manager to help grow market share across forecourt, convenience, and symbol group retailers. This is an excellent development opportunity for someone with field sales or junior account management experience, ready to step up and take ownership of regional and national retail group accounts.

As the Key Account Manager, you'll work both at store level and with buyers at head office, focusing on increasing product distribution, improving visibility, and driving sales through exceptional account management and field execution.

Key Responsibilities:

Manage and grow a portfolio of forecourt, convenience, and symbol group accounts, increasing product listings and in-store presence.
Identify and secure new business opportunities within aligned customer groups, targeting both head office and site level decision makers.
Build strong relationships with key buyers, regional managers, and franchisees to support product expansion and promotional activity.
Conduct regular store visits nationwide to ensure product availability, visibility, compliance with planograms, and delivery of promotional plans.
Act as a brand ambassador, training store teams and championing the product portfolio.
Prepare and deliver business reviews and account plans for key customers.

Experience & Skills Required:

Minimum 2 years' experience in Field Sales or Key account manager, ideally within FMCG environments
Experience working with forecourt or convenience retailers (e.g., symbol groups, independent retailers, or petrol forecourts).
Strong commercial awareness and an understanding of driving ROI through visibility and availability.
Excellent communication and influencing skills, with the ability to engage stakeholders at all levels.
Passionate about brand building and delivering excellent customer experiences.

If you're ready to take the next step in your sales career and join a forward-thinking FMCG business with ambitious growth plans, this Key Account Manager role could be the perfect opportunity. Apply today or contact us directly for a confidential discussion about the position and your experience.

BBBH34237

Seniority level