Key Account Director

Advocate Group; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Key Account Director to drive commercial success with major grocery partners like Co-op and Morrisons. This role demands strong leadership, strategic thinking, and a proven track record in managing high-stakes customer relationships. The successful candidate will shape key account strategies to unlock profitable growth and deliver best-in-class activations, making a considerable impact in one of the most vibrant sectors.

Qualifications

• Proven experience managing top-tier Off Trade accounts in FMCG.
• Experience with Co-op, Morrisons, or similar retailers preferred.
• Strong track record of delivering performance metrics like revenue and market share.

Responsibilities

• Lead the commercial strategy for Co-op and Morrisons.
• Manage customer relationship and push for market share growth.
• Work with Coca-Cola Europacific Partners for growth opportunities.

Skills

Commercial acumen

Collaboration

Strategic thinking

Negotiation skills

Influence

Adaptability

Job description

Direct message the job poster from Advocate Group

FMCG Talent Acquisition | Head of Drinks | Providing Top Talent into Drinks Organisations | WSET Level 2 Qualified

Role: Key Account Director – Grocery (Co-op & Morrisons)

Location: Once a week in Uxbridge plus regular customer visits.

Want to re-energise your career with Monster Energy, the powerhouse behind one of the world’s fastest-growing drinks portfolios?

Are you a commercially driven leader with a track record of building high-impact customer strategies and delivering sustained growth?

This is your chance to shape the future of key grocery partnerships—Co-op and Morrisons—within one of the most dynamic and iconic brands in the FMCG world.

If you’re ready to lead from the front and drive the strategic agenda for two major UK customers, we want to hear from you.

Position Overview

As Key Account Director – Grocery, you’ll be the driving force behind Monster Energy’s performance in two of the UK’s most strategic customers—Co-op and Morrisons.

You’ll lead the end-to-end commercial strategy, working hand-in-hand with Coca-Cola Europacific Partners (CCEP) to unlock profitable growth, deliver best-in-class activation, and push the boundaries of what’s possible in the energy category.

This is a high-impact, externally facing leadership role with full accountability for market share, revenue, volume and customer relationship management. You’ll bring influence, energy, and sharp commercial instinct to steer joint business plans, shape innovation agendas, and lead cross-functional delivery.

You’ll also play a key role within the broader Monster commercial team—championing insight-led decision-making and contributing to strategic projects beyond your immediate remit.

Desired Attributes

We’re looking for a bold commercial leader who brings:

• Proven experience managing top-tier Off Trade accounts at a senior level within FMCG—ideally with exposure to Co-op, Morrisons, or similar.
• Sharp trading and commercial acumen, with the ability to lead complex negotiations and shape long-range plans.
• Strong collaboration skills, working seamlessly with both internal and external stakeholders.
• Strategic thinking, with the ability to analyse performance, spot opportunity, and translate insight into action.
• Gravitas and influence—confident presenting at senior level and building trusted relationships across functions.
• A passion to win, and the energy to inspire those around you to deliver against bold growth targets.
• Adaptability and resilience in a fast-paced, evolving category.
• A track record of owning the numbers and delivering performance across availability, share, revenue and volume.

Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.

Call: 020 7871 8000

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Beverage Manufacturing, Food and Beverage Retail, and Food and Beverage Manufacturing

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