Junior Marketing Manager

YF; Greater London; On-site; GBP 24,000 - 32,000; Full time

Benefits offered by this job

25 days holiday

Work from anywhere week

Parental leave

Cycle to work

Job summary

YF is seeking a Junior Marketing Manager to join the small marketing team in Old Street, London. You will translate strategy into campaigns across CRM, LinkedIn, design and video, taking ownership in a fast-paced FMCG environment.

You will work with 2+ years of marketing experience, understand B2B vs B2C nuances, and help build a modern marketing function from the inside. Office-based with flexible arrangements.

Qualifications

• 2+ years of marketing experience.
• FMCG industry knowledge as described.
• Experience with full campaign lifecycle: plan, implement, deliver, evaluate.

Responsibilities

• Develop CRM strategies in HubSpot and manage segmentation.
• Create and publish LinkedIn content 3x per week and support lead generation.
• Design and produce campaign assets and short videos.
• Use market data to shape campaigns and content.

Skills

Marketing experience

FMCG knowledge

LinkedIn

Copywriting

Design ( Canva )

Video editing

HubSpot

Campaign analytics

Tools

HubSpot

Job description

YF works with challenger FMCG brands on their journey to mainstream success, providing advisory and support across Sales, Supply Chain, Category and the Starter Programme. We also partner with retailers to help them find and back high potential brands.

We are hiring a Junior Marketing Manager to join our small marketing team in Old Street.

Before you read on: you need to know the FMCG industry. You might have worked in an FMCG brand, in agency marketing in the FMCG sector, or in a service business or consultancy working with FMCG brands. This is a must, and it is the part we cannot teach you quickly.

THE ROLE

Reporting into the Marketing Director, you will turn senior level brand and marketing strategy into campaigns that land with challenger brand founders and commercial teams. You will take ideas from initial brief through to delivery across channels, keep everything moving, and review what worked so we keep getting better.

This is a small marketing team with no agency behind it, so the craft sits with you. It is also an opportunity for genuine ownership rather than a narrowly defined marketing role. You will be encouraged to introduce ideas, try new approaches and help build a modern, commercially effective marketing function.

WHAT YOU WILL OWN

CRM

• HubSpot database management and health, list cleansing and ongoing optimisation of segments
• Building sequences and funnels, working closely with the Business Development team on campaign outputs and lead identification
• Researching, writing, building and sending weekly newsletters and campaign emails
• Building application forms and landing pages in HubSpot
• Reporting on deliverability and engagement, and managing the feedback loop with our Business Development and Service Teams

LinkedIn

• Researching, writing and posting on the company LinkedIn three times per week, across FMCG events, news and trends, brand awareness content, client case studies and thought leadership
• Championing new content approaches to cut through vanilla LinkedIn noise
• Becoming totally immersed in the FMCG challenger brand world on LinkedIn. Wherever there is a useful conversation happening for challenger brands, YF should be in the comments
• Keeping the new business radar on, passing relevant leads to the Business Development team
• Potential for ghostwriting for senior team members, to be confirmed

Design and video

• Designing the supporting assets yourself: carousels, digital event flyers, one-pagers, social graphics and templates the wider team can pick up and use
• Filming and editing short-form video end to end, including founder and client interviews, event coverage and campaign cutdowns, captioned and cut for LinkedIn
• Knowing which thirty seconds of a forty minute interview actually land, because you understand the industry and what our clients are worried about

Category, data and insight

• Using category and market data to sharpen the marketing, turning insight into campaign angles, LinkedIn content and thought leadership that proves we know the market better than anyone else talking to challenger brands

Events

• Devising key messaging and the recruitment plan for events
• Designing event signage and collateral for internal and external events
• Capturing and creating content at events, working with videographers or independently

ABOUT YOU

• 2+ years of relevant marketing experience
• You know the FMCG industry, as set out above
• If you are coming from an FMCG brand background, you understand the commercial nuances of B2B versus B2C
• Experience of the full campaign lifecycle: planning, implementing, delivering and evaluating end to end campaigns, with email and LinkedIn as key channels
• You can digest high level brand strategy and translate it into practical marketing tactics
• You are great with people. A lot of this role runs on getting time, opinions and material out of busy colleagues, founders and clients, and making them want to help you again
• You are organised, you multitask well and you bring high attention to detail in fast paced environments
• You have a genuine interest in the brands disrupting the retail landscape right now
• You are fluent in LinkedIn

THE HARD SKILLS WE NEED

• Copywriting. You write well and quickly, in YF's voice and in other people's, and you do not need a copywriter behind you
• Design. Confident in Canva as a minimum, Adobe a bonus. Assets that look like a design team made them
• Video. You can shoot on a phone or a camera and edit short-form content yourself, including captions, cutdowns and simple motion
• CRM and email. HubSpot or similar, building sequences, forms, landing pages and the reporting that goes with them
• AI. You use AI tools to work faster and you know where they help and where they do not

WHAT'S IN IT FOR YOU

You will play a major role in shaping how YF shows up to the challenger brands, founders and retailers we exist to support, with real ownership over a growing capability and the chance to help build a modern marketing function from the inside.

Alongside this we offer:

• 25 days holiday plus bank holidays, plus 1 extra day each year after 2 years of service
• A 'work from anywhere week' each quarter
• Enhanced parental leave
• Workplace Nursery Scheme
• Paid training and development, including coaching and mentoring
• 2 volunteering days a year
• Cycle to work scheme
• Weekly drinks, monthly team lunches, quarterly socials, half year offsite and more
• Access to FMCG industry trade shows and events
• All the food and drink snacks you can get your hands on

OFFICE

Old Street, London, EC1V 9EE. Full-time role with a minimum of 3 days per week in the office. We are open to part-time and flexible working arrangements for the right person.