Junior CRM Manager

Forward Role Recruitment; Manchester; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Hybrid working

On-site 3 days per week

Career progression

Job summary

Forward Role are partnering with a healthcare business to hire a Junior CRM Manager in Manchester. The role focuses on owning the customer journey across Klaviyo and HubSpot, with responsibilities spanning emails, SMS, workflows and optimisations. Hybrid work arrangement and strong development opportunities are offered.

Salary is around £40K, with 3 days on-site and 2 days remote, and a supportive, collaborative culture that emphasises continuous improvement and career progression.

Qualifications

• Hands-on experience with CRM platforms and lifecycle marketing.
• Ability to map customer journeys and use data to drive decisions.
• Experience building and optimising landing pages, forms and CMS in HubSpot.
• Familiarity with CRO, landing page best practices and A/B testing.
• Collaborative and proactive in a cross-functional environment.

Responsibilities

• Own the end-to-end patient journey across Klaviyo and HubSpot, from initial enquiry through treatment and follow-up.
• Build and optimise CRM journeys and automations, including email, SMS, workflows, sequences and re-engagement campaigns.
• Use data to drive performance, identify drop-off points, improve conversion and retention, and report on CRM metrics.
• Develop HubSpot functionality, including forms, landing pages, CMS, personalisation, payments and integrations.
• Collaborate with Marketing, Clinical and Patient Support to test and optimise the patient experience.

Skills

HubSpot

Klaviyo

Lifecycle marketing

Data reporting

A/B testing

Cross-functional collaboration

Tools

HubSpot

Klaviyo

Job description

Forward Role are partnering with a rapidly growing healthcare business that is going through a really exciting period of growth and development. With new services being introduced and the business continuing to evolve, this is a great time to join and have an opportunity to influence the direction of the business as it scales.

Junior CRM Manager

£40K

Hybrid working (3 days onsite, 2 remote)

Manchester

Their work supports individuals on their personal health and wellbeing journeys, and being part of a business that delivers positive, life-changing outcomes is genuinely rewarding. The sense of achievement in making a real difference is shared across the entire organisation.

As an expanding company, they offer opportunities for learning, career progression and professional development, alongside a supportive and collaborative working culture that values innovation, commitment and continuous improvement.

The role:

They're now looking for a Junior CRM Manager to join the team and take ownership of the customer journey across the business. It's a newly evolving area for the organization, meaning you'll have plenty of scope to improve how things are done, introduce new ideas and help build out the CRM function as the business continues to grow.

Responsibilities:

• Own the end-to-end patient journey across Klaviyo and HubSpot, from initial enquiry through consultation, treatment and ongoing follow-up.
• Build and optimise CRM journeys & automations, including email, SMS, workflows, sequences and re-engagement campaigns.
• Use data to drive performance, identifying drop-off points, improving conversion and retention, and reporting on key CRM metrics.
• Develop HubSpot's wider functionality, including forms, landing pages, CMS, personalisation, payments and integrations.
• Continuously improve the patient experience, working cross-functionally with Marketing, Clinical and Patient Support teams while driving testing and optimisation.

What we're looking for:

• Strong hands-on experience with HubSpot, Klaviyo or another ESP.
• Solid CRM & lifecycle marketing knowledge, with experience mapping customer journeys and using data/reporting to drive decisions.
• Confident building in HubSpot, including forms, landing pages, sequences, CMS and ideally payments/recurring billing.
• Commercial and optimisation-focused, with an understanding of CRO, landing page best practice and A/B testing.
• Proactive and collaborative, comfortable owning CRM end-to-end and working across Marketing, Clinical and Patient Support teams.

This is an exciting time to join the business and play a meaningful role in shaping its development and future direction.