Junior Creative Performance Strategist - Germany

Major Players | B Corp™; Greater London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Major Players is seeking a Junior Creative Strategist to spearhead the German market launch for a fast-growing health and wellness brand. The role is remote (Germany-based) or London-based and requires native German proficiency.

You will shape creative outputs, brief creators, and own the end-to-end creative pipeline in a high-velocity environment. In this hands-on role, you will translate German consumer insights into high-converting ads, collaborating with UK teams, and shaping the brand voice

Qualifications

• Native or fluent German required.
• 2+ years in creative strategy or paid social, with German market exposure preferred.
• Experience with Meta ads and creator production.
• Ability to translate insights into high-converting German-market ads.
• Strong writing for briefs and concepts in German and English.

Responsibilities

• Write briefs in German covering concept, angle, script and visual direction.
• Develop hooks and angles translating insights into German ads.
• Own weekly creative pipeline across Meta and TikTok.
• Localise UK brand voice for German audience and flag non-transferable elements.
• Collaborate with UK team to share successful approaches and learnings.
• Produce and edit assets, iterating on static and video content.
• Work with growth and influencer teams to refine concepts based on performance.
• Manage end-to-end delivery from concept to live ad.

Skills

German fluency

Creative strategy

Paid social

Performance marketing

German market knowledge

Strong writing

Data interpretation

Tools

Meta Ads

TikTok Ads

Job description

Job Title: Junior Creative Strategist, Germany Market @ High-Growth Health & Wellness Brand

Location: Remote (Germany-based) or London (commutable)

Job Type: Full-Time, Permanent

A fast-growing health and wellness brand is looking for a Junior Creative Strategist to build the creative engine behind its German market launch. Native/Fluent German is a MUST.

The business has built one of the most engaged communities in its category, and is now taking that momentum global. With a lean, high-performing team, they're looking for someone early in their career with strong creative instincts who wants to shape what creative output looks like in a brand new market from day one.

This is a hands-on role at the intersection of creative thinking and performance. You'll be the eyes and ears on the German consumer, briefing creators, developing angles and concepts, and making sure creative speaks authentically to a market that expects evidence, not overclaiming.

Key Responsibilities

• Write clear, effective creator briefs covering concept, angle, script and visual direction, in German
• Develop concepts, hooks and angles that translate customer and performance insight into high-converting ads for the German market
• Own a weekly creative pipeline across Meta and TikTok
• Localise UK brand voice and messaging for German audiences, flagging what won't transfer and proposing what will
• Work alongside an established UK creative strategy team to knowledge-share on what's working
• Produce and edit assets, including iterating on statics and video content
• Collaborate closely with a central growth team and influencer manager to understand performance and iterate on winning concepts
• Own end-to-end delivery from concept to live ad, working at pace across multiple briefs

Skills & Experience Required

• Native or fluent German speaker, essential
• 2+ years' experience in creative strategy, paid social, performance marketing or DTC, ideally with exposure to the German market
• Experience with Meta ads, creator production and ad briefing
• Understanding of German consumer expectations around evidence and proof, particularly in health and wellness
• Strong creative instincts, with the ability to explain why something works
• Comfortable working with performance data, even if not running the analysis yourself
• Clear, sharp writing for briefs, scripts and concepts, in German and English

Why Apply?

• Shape the creative output of a fast-scaling DTC brand in a brand new market from day one
• Work closely with an experienced UK creative and growth team, plus founders
• Hands-on exposure to shoots, creators and end-to-end creative strategy
• Strong learning curve early in your career, with real ownership
• Join a brand with genuine momentum in a category that matters

As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.