Junior AI & Digital Marketing Executive

Back To Work; East Midlands; On-site; GBP 22,000 - 28,000; Full time

Job summary

Back To Work, a growing marketing consultancy serving the East Midlands and across the UK, is seeking a Junior AI & Digital Marketing Executive to support client campaigns and help shape AI-powered search marketing.

You will gain hands-on experience in AEO, SEO, content marketing, social media, email marketing, analytics, and AI tool workflows, with training to build specialist expertise in this rapidly evolving space.

Qualifications

• Excellent written and verbal communication.
• Strong attention to detail and organisational ability.
• Interest in digital marketing, AI and emerging technologies.
• Ability to manage multiple tasks and priorities.

Responsibilities

• Support planning, delivery and optimisation of digital marketing campaigns.
• Gain hands-on experience across AEO, SEO, content marketing, social media, email marketing, analytics and AI tools.
• Build specialist expertise in AI-powered marketing with training.
• Assist with content creation and campaign planning.

Skills

Excellent written and verbal comms

Strong attention to detail

Interest in digital marketing

Confidence with online platforms

Proactive learning

Multi-tasking

Microsoft Office proficiency

Tools

Microsoft Office

Job description

The company is a growing marketing consultancy supporting clients across the East Midlands and throughout the UK. It delivers innovative marketing solutions designed to increase visibility, generate leads, and improve business performance through a blend of digital marketing, content strategy and emerging technologies.

As the digital landscape continues to evolve, the company is investing heavily in Answer Engine Optimisation (AEO), Artificial Intelligence (AI), and data-driven marketing approaches. It is seeking a motivated Junior AI & Digital Marketing Executive to support client campaigns and help shape the future of AI-powered search marketing.

This role presents an excellent opportunity for an ambitious individual seeking to develop a career in modern digital marketing, regardless of whether they have significant prior industry experience.

The Role

The Junior AI & Digital Marketing Executive will support the planning, delivery, and optimisation of digital marketing campaigns for a diverse client portfolio.

The successful candidate will gain hands‑on experience across a broad range of marketing disciplines, including Answer Engine Optimisation (AEO), Search Engine Optimisation (SEO), content marketing, social media management, email marketing, analytics, and the application of AI tools within marketing workflows.

Training and development will be provided to enable the successful candidate to build specialist expertise in this rapidly evolving area.

Key Responsibilities

Answer Engine Optimisation (AEO)

• Research and monitor how clients are represented across AI-powered search and answer platforms, including ChatGPT, Microsoft Copilot, Gemini, Perplexity and Google AI Overviews.
• Assist in creating and optimising content designed to answer customer questions effectively.
• Support the development of FAQs, knowledge centres, and topic authority content.
• Assist with structured content creation and schema implementation.
• Conduct keyword, topic and search intent research.
• Identify opportunities to improve clients' visibility across search engines and AI-powered platforms.

Artificial Intelligence & Emerging Technologies

• Utilise AI tools to support content creation, research, campaign planning and ideation.
• Develop effective prompts and workflows to increase marketing efficiency.
• Evaluate new AI technologies and identify opportunities for client application.
• Support the implementation of AI-assisted marketing processes.
• Ensure AI-generated content meets quality, accuracy and brand standards.

Digital Marketing

• Create engaging website content, blogs, case studies and marketing collateral.
• Support social media planning, content creation and scheduling.
• Assist with email marketing campaigns and customer communications.
• Contribute to SEO activities aimed at increasing organic visibility.
• Support website updates and content management tasks.
• Undertake competitor and market research projects.
• Assist in delivering integrated digital marketing campaigns.

Skills & Experience

• Excellent written and verbal communication skills.
• Strong attention to detail and organisational ability.
• Interest in digital marketing, AI and emerging technologies.
• Confidence working with online platforms and digital tools.
• A proactive approach to learning and problem solving.
• Ability to manage multiple tasks and priorities.
• Good working knowledge of Microsoft Office applications