Investment Trust Marketing Lead - Global Asset Manager

JR United Kingdom; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading global asset manager is seeking a Marketing Lead for their Investment Trust range in London. The role involves developing marketing strategies, managing budgets, and fostering relationships with agencies. The ideal candidate will have a strong background in financial services marketing and excellent communication skills.

Qualifications

• Self-starter with working knowledge of the UK Investment Trust sector.
• Experience delivering B2B and B2C financial services campaigns.
• Strong technical knowledge of financial markets and investment products.

Responsibilities

• Develop and deliver marketing strategies for Investment Trusts.
• Manage budgets and monitor marketing ROI against KPIs.
• Create content and oversee production of marketing materials.

Skills

Audience segmentation

Media planning

Creative development

Copywriting

Agency management

Communication

Stakeholder management

Tools

Adobe Analytics

Marketo

Job description

Investment Trust Marketing Lead - Global Asset Manager, London

Our client is a leading global asset manager. They are hiring a Marketing Lead for their successful and well-established range of Investment Trusts.

Key Responsibilities:

• Develop and deliver marketing strategies for the Investment Trust range, including online and offline campaigns aimed at both new investor acquisition and retention for retail investors and intermediaries.
• Manage budgets and monitor marketing ROI against KPIs set by the boards of each Trust.
• Manage relationships with agencies and vendors.
• Create content and oversee the production of marketing materials.

Candidate Profile:

• Self-starter with working knowledge of the UK Investment Trust sector.
• Experience delivering B2B and B2C financial services campaigns/messaging through digital channels.
• Good understanding of audience segmentation, media planning, creative development, copywriting, and agency management.
• Strong technical knowledge of financial markets and investment products.
• Excellent communication and stakeholder management skills.
• Desirable: Knowledge of Adobe Analytics and Marketo.