International Conversion Manager

Aston University; Birmingham; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Training and development

30 days leave + 13 holidays

Retail discounts

Family-friendly policies

On-site gym

Job summary

Aston University in Birmingham is seeking an experienced International Conversion Manager to lead our international conversion team and support our global student recruitment ambitions.

You will develop conversion strategies, oversee multi-channel campaigns, and work closely with Admissions, Marketing, and International Recruitment to maximise offer-to-enrolment conversion while delivering an outstanding experience for prospective international students.

Qualifications

• Must have experience leading and developing a high-performing team.
• Data-informed approach to improving performance.
• Experience in admissions, student recruitment or international higher education.

Responsibilities

• Lead and develop the international conversion team to drive top-line growth.
• Develop and implement innovative conversion strategies across multiple channels.
• Oversee multi-channel engagement campaigns and monitor performance metrics.
• Collaborate with Admissions, Marketing and International Recruitment to maximise offer-to-enrolment conversion.
• Utilise data and insights to inform decision-making and improve candidate experience.

Skills

Leadership

Project management

Data-driven decisions

Stakeholder management

International education experience

Job description

ClosingDate: 23.59 hours BST on Thursday 10 September 2026

InterviewDate: Wednesday 14 October 2026

Reference: 1005-26

ReleaseDate: Tuesday 11 August 2026

We're looking for an experienced and collaborative International Conversion Manager to lead our international conversion team and play a key role in supporting and achieving Aston University's global student recruitment ambitions.

As the successful candidate, you will manage a high-performing team, develop innovative conversion strategies, oversee multi-channel engagement campaigns, and work closely with colleagues across Admissions, Marketing and International Recruitment to maximise offer-to-enrolment conversion.

This is an exciting opportunity for someone who enjoys working in a dynamic environment, using data and insight to inform decision-making, and delivering an outstanding experience for prospective international students.

We're looking for someone with:

• Proven experience leading and developing a high-performing team.
• Strong project and stakeholder management skills.
• A data-informed approach to improving performance.
• Experience in admissions, student recruitment or international higher education.

What we offer:

• Aston University is a dynamic and vibrant campus located within Birmingham city centre, which has excellent transport links via bus or train.
• Excellent training and development opportunities.
• A generous annual leave scheme with30days bookable leave and a further 13 days bank holiday and University Closure days.
• Everyday discounts to a number of activities and retailers.
• Great family friendly policies.
• On site gym and pool with discounted staff membership available
• Further information on our Benefits and Rewards can be found here .

This role may meet the requirements for Skilled Worker visa sponsorship. If you require sponsorship, Aston University will assess eligibility if you are shortlisted for the role. Please note we are unable to confirm individual eligibility before shortlisting.

Anonymous shortlisting will be carried out for this role as part of Aston University’s commitment to equality and diversity and ensuring a fair and consistent approach to recruitment. Personal details that are included on application forms, including the candidate’s name and address will not be disclosed to the shortlisting panel. CVs will not be considered as part of the shortlisting process.

The University celebrates the rights of freedom of speech and academic freedom and is committed to maintaining and protecting these rights within the law. An offer to work at Aston University will never be denied on the basis of an individual’s lawful expression of their beliefs, ideas or opinions.

Aston University is an equal opportunities employer and welcomes applications from all sections of the community. It promotes equality and diversity in all aspects of its work. We strive to have robust inclusivity strategies in place, to encourage colleagues to have the confidence and freedom to be themselves in the workplace. For more information, visit: https://www2.aston.ac.uk/about/inclusive-aston

Guidance on AI-Assisted Applications

While we cannot prevent applicants from using AI tools to support their application, we ask that all submissions reflect your own experience, achievements, and motivations. We want to understand what you personally bring to the role, so please ensure your application represents your own voice and capabilities.