Interim VP Marketing

Gofractional; Greater London; Hybrid; GBP 135,000 - 180,000; Full time

Benefits offered by this job

25 days holiday per year plus additional festive days

£240 yearly L&D budget

Private Medical Insurance

1 day per quarter for charity/community work

Enhanced parental leave

Job summary

Gofractional in Greater London is seeking an Interim VP of Marketing to lead their marketing function during a critical period. You'll focus on growth strategies and AI transformation, reporting directly to the CEO.

This role demands a hands-on leader ready to manage and motivate a diverse team across London and the US, as well as drive performance in demand generation efforts. A proactive approach to marketing will ensure the growth engine continues to thrive during the transition.

Qualifications

• Experience operating at VP level in B2B SaaS businesses, ideally in the $20–40M ARR range.
• Direct experience with enterprise contract values in the $50–100k range.
• Hands-on experience with AI transformation in marketing.

Responsibilities

• Lead marketing function during pivotal period focused on growth.
• Drive demand generation across various channels.
• Manage and coach a team across London and the US.

Skills

Growth marketing

Performance marketing

People management

Data-driven decision-making

AI transformation

Job description

Interim VP Marketing

Fixed-Term Contract with a mid-September 2026 start

Salary: £135,000 – £180,000 (pro-rated for contract duration) + bonus

Contract: Approximately 10 months to June/July 2027

Location: Hybrid – 2 days per week in our London office

Reports to: CEO

You’ll lead our marketing function during a pivotal period — one in which we’re deepening our AI transformation, sharpening our growth engine, and evolving what great B2B SaaS marketing looks like at the $20–40M ARR stage.

You’ll report into the CEO and sit on the Executive Leadership Team, working cross-functionally with Sales, Product, and Customer Success to drive pipeline, brand, and demand.

What you’ll be responsible for

Growth Marketing Leadership

This is where we need you most. Our growth marketing function is the engine of our pipeline and we need a hands‑on leader who can unlock performance to help us blast past 35% YoY growth.

• Own and evolve our demand generation strategy across paid, organic, email, and lifecycle marketing — with a clear focus on pipeline and revenue contribution.
• Drive acquisition across our core ICP segments — B2B enterprise buyers with contract values in the ~$100k range.
• Use data to make fast, confident decisions on channel mix, spend allocation, and performance optimisation.
• Continue building our AI‑powered marketing workflows — automating repetitive work, accelerating content, and scaling experimentation.
• Partner closely with Sales and Customer Success to tighten the marketing‑to‑revenue loop.

Team Leadership

You’ll lead a talented team of 5-7 people spread across London and the US, covering three functions:

• Growth Marketing - your core focus and priority area for uplift
• Product Marketing
• Brand & Content Marketing

You’ll provide clarity, coaching, and momentum — keeping the team energised and focused during a transitional period. You’ll be a genuine people manager: someone who invests in their team, gives clear feedback, and creates the conditions for people to do their best work.

You’ll also have overall ownership of our agency spend and contract allocation, and be part of the ongoing relationship management.

AI Transformation

We’ve started a shift toward AI‑native ways of working in the marketing team, and we want you to accelerate it.

• Champion and embed AI tools across the team - from content creation to campaign optimisation.
• Identify where AI can remove bottlenecks and unlock higher‑leverage activity.
• Help build a culture of experimentation and continuous improvement around new technology.

Brand & Strategic Direction

While we have a strong Brand Manager in place, you’ll bring the strategic eye that ensures everything we put out holds together — coherent, differentiated, and right for the B2B SaaS buyer.

• Maintain quality and consistency across all marketing output.
• Contribute to and evolve our brand positioning in a competitive market.
• Ensure product marketing narratives, growth campaigns, and brand expression are well‑aligned.

Cross-Functional Collaboration

• Partner with Sales leadership to align on pipeline targets, campaign strategy, and account‑based initiatives.
• Work with Product and Customer Success to build compelling product launch and expansion narratives.
• Report into the CEO and Exec with clear, data‑driven marketing performance updates.

What we’re looking for

We’re open‑minded about background, but likely you will:

• Have operated at VP level in a B2B SaaS business, ideally in the $20–40M ARR range.
• Have direct experience with enterprise contract values in the $50–100k range. You understand how marketing supports longer, more complex sales cycles.
• Be fundamentally a growth and performance marketer at heart - data‑driven, pipeline‑obsessed, and comfortable with paid, lifecycle, and demand gen levers.
• Be a strong people manager who has led cross‑functional marketing teams, ideally across multiple geographies.
• Have real experience driving AI transformation in a marketing team; not just awareness, but hands‑on adoption.
• Bring a sharp eye for brand - you know what great looks like, even if you’re not executing it yourself.
• Be comfortable stepping into an established function quickly, building trust fast, and providing confident, decisive leadership.
• Bring strong cross‑functional influencing skills — able to work closely with Sales, Product, and the exec team.

This is a cover role with a fixed start date, so we’re specifically looking for someone who can hit the ground running — no long ramp required.

Why this role matters

This isn’t a seat‑warmer role. You’ll be stepping into a genuinely exciting moment for Attest. We’re growing, we’re transforming, and marketing has a real seat at the table.

You’ll ensure our growth engine doesn’t miss a beat during this period. You’ll give the team the leadership, challenge, and support they need to keep performing. And you’ll leave the function in better shape than you found it.

Our benefits

• 25 days holiday per year plus additional festive days (pro‑rated for fixed‑term contracts)
• £240 yearly L&D budget, plus access to a larger budget for qualifications and courses
• Private Medical Insurance
• 1 day per quarter to do charity or community work
• Enhanced parental leave