Interim Senior Growth Marketing Manager

Gofractional; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Completion bonus

Job summary

Gofractional is looking for an Interim Senior Growth Marketing Manager to lead growth initiatives for the UK and US markets on a 12-month FTC, with a start in late June or early July. The role emphasizes AI-enhanced strategies, cross-functional leadership, and building scalable customer acquisition programs.

Two days a week in London office are required. You will own the go-to-market for new features, manage multi-channel strategies, and drive retention and expansion through data-driven

Responsibilities

• Run cross-functional projects and lead growth initiatives across UK and US markets.
• Develop innovative AI-enhanced growth plans and scalable customer acquisition programs.
• Drive success through marketing technology and data-driven decision making.
• Create and execute comprehensive marketing strategies to attract, convert and expand customer relationships.
• Design self-service conversion pathways from awareness to purchase decisions.
• Enhance lead qualification with predictive scoring to prioritise high-quality prospects.
• Build integrated demand generation connecting marketing to personalised sales funnels.
• Develop retention campaigns using behavioural data to identify upsell opportunities.
• Deploy AI-powered marketing automation to deliver hyper-personalised experiences at scale.
• Own growth metrics, forecasting and attribution across the customer funnel.
• Lead go-to-market for new features and product launches with the Product Marketing Manager.
• Oversee multi-channel digital strategy across UK/US including paid, search, email, social and display.

Job description

Role

Who you are

• Please note this role is offered on fixed term basis for 12 months. Ideally we would be looking for the successful candidate to start mid-June or early July

What the job involves

• We're seeking an Interim Senior Growth Marketing Manager to start at the end of June or early July for a 12 month contract to drive our growth strategy focussing on UK and US markets
• This senior strategic and implementation role involves running cross-functional projects, developing innovative AI-enhanced growth plans, and building scalable customer acquisition programs
• You'll have autonomy to drive success through cutting-edge marketing technology
• Create and execute comprehensive marketing strategies to attract, convert, and expand customer relationships through data-driven marketing, sales and customer team alignment
• Design self-service conversion pathways that guide prospects from initial awareness through product education to purchase decisions
• Optimise AI-enhanced lead qualification systems with predictive scoring to prioritise high-quality prospects and optimise sales team efficiency in partnership with Revenue Operations
• Develop integrated demand generation programs that seamlessly connect marketing efforts to personalised sales funnels, ensuring consistent messaging across all touch points
• Build and manage retention campaigns that leverage behavioural data and usage patterns to identify expansion opportunities and deliver targeted upsell messaging
• Deploy intelligent marketing automation platforms that deliver hyper-personalised customer experiences at scale, adapting content and timing based on individual customer journeys
• Own growth metrics, forecasting, and attribution modelling across the entire customer funnel in partnership with Commercial leaders
• Own the go-to-market strategy for new features and product launches in partnership with the Product Marketing Manager
• Own multi-channel digital strategy including paid acquisition, search, email, social media, and display advertising across UK/US markets
• Execute ABM strategies enhanced by dynamic content personalisation
• Leverage generative AI tools for scaled content creation, A/B testing, and real-time optimisation
• Implement and optimise growth marketing tech stack, processes, and reporting systems
• Establish systematic testing frameworks and growth experimentation culture across all channels
• Partner with the Marketing Director to develop a growth marketing strategy aligned with business goals across the entire customer lifecycle
• Partner with the Marketing Director to create land-and-expand strategies maximising customer lifetime value through upselling and cross-selling
• Lead cross-functional projects and manage the growth team and agencies to achieve ambitious growth goals and build scalable acquisition programs
• Partner with the Product Marketing Manager to deliver market research and competitive intelligence to identify new growth opportunities and inform strategic positioning

What Makes This Role Unique

• Innovation autonomy: Develop original AI-enhanced growth strategies, this is not existing playbook execution
• Future focussed: Implement next-generation AI marketing tools and methodologies
• Evolving product: You will informing existing and potential customers of the new exciting product launches that Attest has planned!

Compensation & Work Arrangement

• £70-90k
• A completion bonus will also be offered to candidates who reach the end of the contract
• 12 Month FTC
• 2 days a week in office
• London