Interim Senior Digital Marketing Manager - 6 month contract

VMA Group; Birmingham; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading social care organisation in Birmingham is seeking a Senior Digital Marketing Expert for an initial six-month contract. The ideal candidate will bring strategy and hands-on expertise across the digital acquisition funnel to enhance recruitment campaigns. Responsibilities include end-to-end management of digital channels and optimizing user journeys and conversion rates. This full-time role offers hybrid working, requiring 2-3 days on-site each week and flexibility for extension or temp to perm opportunities.

Qualifications

• Senior digital marketing professional with strategy to delivery responsibilities.
• Proven experience in website optimisation, paid media, SEO, and agency management.
• Strong understanding of digital funnels in service-led environments.

Responsibilities

• Own the full digital funnel for priority audiences.
• Design and optimise user journeys and enquiry flows.
• Improve conversion rates using analytics and testing.

Skills

End-to-End Digital Acquisition

Website optimisation

Paid media

SEO

Agency management

CRO

Job description

Independent social care organisation supporting local authority needs is looking for a Senior Digital Marketing Expert to join them for an initial six month contract during a busy period of change and ambitious plans.

Will need to bring strategy and influencing to the role as well as hands‑on expertise across the full digital acquisition funnel to lead how they attract, engage and convert priority audiences through their digital channels. This role is central to elevating their digital performance, bringing technical excellence, commercial rigour and sound judgement to ensure websites, campaigns and partners work together to deliver high‑quality enquiries at the right cost. With a specific focus on highly engaging recruitment campaigns.

Full time role and hybrid working is 2 – 3 days a week on site. It is initial six month contract which may be extended or go temp to perm. Need be available 1 month notice or less.

Key Responsibilities

• End‑to‑End Digital Acquisition – own the full digital funnel for priority audiences, from awareness to qualified enquiry.
• Design and optimise journeys that balance volume, quality, cost and care.
• Website Performance including accessibility and compliance and governance.
• Continuously optimise user journeys, IA, landing pages and enquiry flows.
• Improve conversion rates using GA4, heatmapping, A/B testing and CRM insight.
• Paid Digital Media overseeing budgets, targets and agency partners.
• SEO & Organic Growth - Use insight to balance investment between paid and organic channels.
• Work with CRM and data teams to track journeys beyond the click.

Candidate Profile

• Senior digital marketing pro with end‑to‑end acquisition responsibility strategy to delivery.
• Website optimisation, CRO, paid media, SEO and agency management.
• Strong understanding of digital funnels in service‑led, recruitment or referral‑driven environments.
• Comfortable working in regulated, safeguarding‑led contexts.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.