Digital Marketing Account Manager

Flourish Marketing Ltd; United Kingdom; Hybrid; CAD 55,360 - 64,587; Full time

Job summary

A dynamic marketing agency in Metro Vancouver is seeking a Head of Digital to oversee all aspects of digital marketing for clients. The ideal candidate will have over 3 years of experience in digital marketing, particularly in SEO and PPC campaign management. This role involves significant client interaction and strategic planning. The position offers a hybrid working model with a competitive salary package based on experience.

Qualifications

• Minimum 3 years digital marketing experience.
• Experienced account lead, comfortable communicating with clients.
• Proactive, enthusiastic and self-motivated.

Responsibilities

• Recommend best practice to clients and manage delivery.
• Manage SEO activity to improve rankings and traffic.
• Conduct keyword research and analyze ad performance.

Skills

Digital marketing experience

SEO

PPC campaign management

Paid social media campaigns

Client communication

Attention to detail

Creative and innovative approach

Education

Relevant qualification to degree level

Tools

Digital analytical tools

Web content management systems

Social Media management tools

Job description

Head of Digital at Flourish Marketing Ltd

As a digital marketing account manager, you will often be the key point of contact for a client, taking briefs, feedback and ensuring that communication with the client is timely and organised. Leadership and accountability for client work and performance is an important part of this role. You won’t be scared to challenge clients and colleagues to ensure that the highest quality of work is delivered.

Key responsibilities

• Recommend best practice to clients and manage the delivery of recommendations


• Devise strategic and tactical plans for client projects across the full range of marketing communications channels including social, digital, advertising, print, events


• Plan, organise, and implement workloads in the agency in order to deliver on time and in-budget


• Plan, implement and monitor SEO activity in order to improve rankings and drive organic traffic, leads and sales


• Manage and optimise PPC campaigns to drive traffic and maximise ROI


• Conduct keyword research, craft compelling ad copy, and analyse performance to ensure success


• Develop, monitor, and optimise paid social campaigns as required to meet client objectives


• Amplify reach across multiple social media channels including LinkedIn, Snapchat, Instagram, Meta and Tik Tok where appropriate


• Research, write and amplify written content for all clients


• Test variable website content to optimise for UX and customer experience, website conversions and drive sales performance


• Devise and deliver high performing email campaigns, with focus on client objectives whether revenue or form fills


• Monthly reporting / actionable insights from key performance indicators


• Keep up to date with digital trends and introduce new ideas to help develop client digital channels


• Support for wider client strategy implementation across the spectrum of marketing tools of the trade

Experience and qualifications

• A relevant qualification to degree level or equivalent professional qualification


• Minimum 3 years digital marketing experience


• Experienced account lead, comfortable communicating and leading client accounts


• A self-proclaimed lover of all things digital, with the willingness to keep up to date with industry best practice


• Experience with SEO


• Experience in PPC campaign management


• Experience with paid social media campaigns


• Knowledge of relevant digital analytical and reporting tools


• Working knowledge of web content management systems


• Experience using Social Media management and publishing tools


• Creative and innovative in approach


• Proactive, enthusiastic and self-motivated. Solutions-driven in approach


• Focused, strong attention to detail

Closing date for applications is Thursday 11th September and interviews will take place on week beginning 15th September, in person at our offices.

Salary Circa – £30-35k (Depending on experience)

Location – Hybrid

Please send your CV and a covering letter to [e-mail]

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Marketing Services