Interim Retention Lead - D2C Brand

3Search; Greater London; Hybrid; GBP 67,000 - 87,000; Part time

Job summary

3Search is hiring an Interim Retention Lead for London Bridge with hybrid flexibility (up to two days WFH). The role focuses on a data-led retention strategy using CRM, email marketing and lifecycle automation to drive repeat revenue and strengthen customer loyalty for a consumer brand.

You will own automated lifecycle journeys, personalised campaigns and retention analytics, partnering with product, growth and ops teams to improve conversion, AOV and subscription performance.

Qualifications

• Direct-to-consumer retention marketing experience.
• Strong CRM and email marketing expertise.
• Experience with lifecycle automation and segmentation.
• Proven ability to run A/B tests and optimise campaigns.
• Data-driven thinker with a focus on revenue impact.

Responsibilities

• Lead retention strategy across CRM, email, SMS and other channels to grow repeat revenue.
• Build, optimise and test automated lifecycle journeys (welcome, post-purchase, reminders, churn campaigns).
• Create targeted campaigns to drive repeat purchases and subscription growth.
• Collaborate with Digital Product, Growth, Creative and Operations to improve conversion and AOV.
• Own retention reporting, segmentation and performance analysis to drive business impact.

Skills

Direct-to-Consumer Marketing

CRM & Email Marketing

Lifecycle Automation

A/B Testing

Data-driven Marketing

Customer Segmentation

Tools

Klaviyo

Job description

Interim Retention Lead - Up to £417 per Day (Umbrella) - 1 to 2 Months (on-going) - London Bridge, London | Hybrid, up to 2 days working from home per week

*Please note, you must have direct D2C (consumer product) experience to be considered for this contract role & have the correct right to work status.

Ready to turn customer relationships into long-term revenue? We’re working with an ambitious consumer brand that is rethinking everyday personal care through thoughtful design and more sustainable choices. Having built a growing customer base across the UK, Europe and the US, the business is focused on strengthening customer loyalty, increasing repeat purchases and creating more personalised experiences. This is an exciting opportunity to take ownership of a high-impact retention function, combining creative marketing with commercial strategy to influence revenue growth and customer lifetime value.

The Retention Lead will shape and deliver a data-led customer retention strategy, using CRM, email marketing, lifecycle automation and conversion optimisation to increase repeat revenue, improve subscription performance and build lasting customer engagement.

Role Highlights

• Lead the retention strategy across CRM, email, SMS and other relevant customer channels, identifying opportunities to increase repeat purchases and recurring revenue.
• Build, optimise and A/B test automated lifecycle journeys, including welcome sequences, post-purchase communications, replenishment reminders and churn-prevention campaigns.
• Create targeted marketing campaigns that encourage repeat purchases, strengthen customer engagement and support subscription growth.
• Partner with Digital Product, Growth, Creative and Operations teams to improve website conversion, average order value and the end-to-end customer experience.
• Own retention reporting, customer segmentation and performance analysis, turning behavioural insights into measurable commercial improvements.

You Will Need

• A proven track record in direct-to-consumer retention marketing, with evidence of increasing repeat revenue and customer lifetime value.
• Strong expertise in CRM, email marketing and lifecycle automation, including hands-on experience with platforms such as Klaviyo.
• Experience improving subscription retention and customer loyalty within e-commerce, ideally involving consumable products.
• Confidence using customer data, segmentation, experimentation and performance metrics to shape effective marketing strategies.
• A balance of creative thinking and commercial judgement, with experience connecting marketing activity to measurable business results.

Why You’ll Love It

• Meaningful ownership: Shape retention strategy and see the direct impact of your work on revenue and customer loyalty.
• Flexible working: Hybrid arrangements, flexible hours and four work-from-anywhere weeks each year.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.