Interim Marketing Director

Go Fractional; Canterbury; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Go Fractional is seeking an experienced Interim Marketing Director to develop a clear, responsible and commercially effective growth strategy in a hybrid Canterbury setting.

The role reports to the Managing Director and requires building a practical strategy across self-pay, referrals and NHS-facing channels, while aligning marketing with clinical governance and patient experience. It is a senior, hands-on leadership position for the interim period.

Qualifications

• Senior leadership experience in marketing at director level.
• Experience in private healthcare or regulated sectors.
• Proven track record in B2C marketing with referrals and revenue linkages.
• Strong brand strategy, segmentation, and measurement skills.
• Knowledge of UK GDPR and ASA/CAP rules for health advertising.

Responsibilities

• Review and optimize current marketing activity, brand positioning and referral sources.
• Develop an integrated strategy to grow self-pay enquiries, bookings and conversions.
• Refine brand messaging with emphasis on clinical quality and patient experience.
• Define priority markets, segments, geographies and growth opportunities.
• Create a 90-day, 6-month and 12-month roadmap for marketing and partnerships.

Skills

Marketing leadership

Healthcare marketing

B2C marketing

Brand strategy

CRM & analytics

Digital acquisition

Stakeholder engagement

Governance & compliance

Tools

CRM platforms

Web analytics

Job description

Marketing Director (Interim)

Team Function: OperationsWorking Pattern: HybridType of Contract: Fixed TermTotal hours: 37.5Salary: Competitive Salary, Dependent Upon ExperienceCity: CanterburyPost Code: CT1 2XJClosing Date: 30/09/2026, 23:55

We are now seeking an experienced Interim Marketing Director to develop a clear, responsible and commercially effective growth strategy.

The role

Reporting to the Managing Director and working closely with the senior leadership team, you will assess our current market position and build a practical strategy for sustainable growth across three connected priorities:

• Generating appropriate self-pay enquiries and assessment bookings for our B2C assessment services.
• Developing corporate, professional and healthcare referral relationships.
• Building a trusted brand profile with GPs, NHS stakeholders and partners, including awareness of the organisation as a potential provider through the NHS Right to Choose pathway, where applicable.

This is a senior strategic role focused on market positioning, proposition development, referral pathways, stakeholder engagement and performance. The emphasis is on setting direction and building the right operating model, but you should expect to work hands-on where needed to create momentum during the interim period.

You will make sure our marketing accurately reflects our clinical model, assessment process, governance and patient experience, and define how we build trust with individuals, families, employers, GPs and NHS stakeholders while generating high-quality demand and referrals.

Key responsibilities

• Review current marketing activity, brand positioning, referral sources, patient and referrer journeys, performance data, stakeholder relationships, internal capability and agency arrangements.
• Develop an integrated strategy to increase appropriate self-pay enquiries, bookings and conversions across self-pay, corporate/employer and NHS-facing channels.
• Refine our brand proposition, differentiators and messaging, with emphasis on clinical quality, qualified practitioners, robust assessment, patient experience, reporting quality and post-assessment guidance.
• Define priority markets, patient segments, geographies, service lines and growth opportunities.
• Produce a prioritised 90-day, six-month and 12-month marketing, partnership and stakeholder-engagement roadmap.
• Establish the capability, agency model, systems and performance framework needed to sustain delivery beyond the appointment.

What we’re looking for

Essential

• Significant experience as a Marketing Director, Head of Marketing, Head of Growth, or equivalent senior marketing leader.
• Experience in private healthcare or another highly regulated, trust-based sector.
• A proven record of developing commercially effective B2C marketing strategies in referral-led markets, with the ability to connect marketing investment to enquiries, bookings, referral volumes, conversions and revenue.
• Strong command of brand strategy, segmentation, proposition development, reputation management, digital acquisition, CRM and marketing measurement.
• Sound judgement and a strong understanding of accurate, ethical and evidence-based healthcare communications, including UK GDPR and special-category (health) data handling, and ASA/CAP rules on health advertising.
• The credibility to work collaboratively with senior clinicians, governance leads, operational teams and board-level stakeholders.

Desirable

• Demonstrable experience of GP, primary-care, NHS referral-pathway, commissioner or professional-referrer marketing.
• Experience creating clarity and momentum quickly in a growth environment.

What We Ask of You

• A willingness to spend regular time within the business, building a detailed understanding of our services, people and customers.
• The ability to thrive in a values-driven culture.

Role details

• Contract: Fixed-term, nine months, with the possibility of extension
• Salary: Competitive, dependent on experience
• Location: Hybrid, with regular time in the Canterbury office
• Reporting to: Managing Director
• Start date: As soon as possible