Head of Marketing

Michael Page; Manchester; On-site; GBP 63,000 - 77,000; Full time

Benefits offered by this job

City centre office

On-site role

Great job security

Job summary

Michael Page is recruiting for a Head of Marketing in central Manchester. The role leads the marketing strategy for a long-standing organisation with 100+ employees, focusing on brand, digital and membership growth, while managing a team of six and delivering measurable results.

The position involves overseeing campaigns, budgeting, and ensuring alignment with business objectives. This is an on-site, five-day-a-week role based in Manchester, with a competitive salary up to £70,000.

Qualifications

• 5+ years in a marketing leadership role.
• Leads a team of 6.
• Strong understanding of marketing principles, strategies, and analytics.
• Experience in regulated industries/not-for-profit is a plus.
• Experience modernising marketing practices with automation and CRM.
• On-site only role; hybrid not offered.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with goals.
• Oversee and manage all marketing campaigns to meet targets.
• Lead and inspire the marketing team and promote development.
• Analyse market trends and competitor activity to identify growth opportunities.
• Manage the marketing budget and resource allocation.
• Oversee digital marketing, including social media, email, and website content.
• Track performance and report results to refine strategies.

Skills

Marketing leadership

Team leadership

Campaign management

Analytics

CRM & automation

Stakeholder management

Brand strategy

Digital marketing

Tools

CRM software

Marketing automation

Job description

As the Head of Marketing, you'll lead the marketing strategy for a long-standing organisation in central Manchester with over 100+ employees. The role will be responsible for driving brand awareness and customer engagement. This role involves overseeing campaigns, managing a team, and ensuring marketing efforts align with business objectives to deliver measurable results.

Client Details

Our client is a long-standing, purpose-led organisation focused on delivering meaningful value to its members rather than shareholders. Operating across both the not-for-profit and financial services sectors, they are looking for a Head of Marketing to lead an established team and drive the next phase of brand, digital and membership growth.

Description

The key responsibilities for the Head of Marketing will include:

• Develop and execute a comprehensive marketing strategy aligned with the company's goals.
• Oversee and manage all marketing campaigns, ensuring they meet targets and deliver results.
• Lead and inspire the marketing team, fostering collaboration and professional development.
• Analyse market trends and competitor activity to identify opportunities for growth.
• Manage the marketing budget, ensuring effective allocation of resources.
• Collaborate with other departments to ensure brand consistency and alignment with company objectives.
• Oversee digital marketing efforts, including social media, email campaigns, and website content.
• Track and report on the performance of marketing initiatives, using data to refine strategies.

Profile

A successful Head of Marketing should have the below experience:

• 5+ years experience in a Marketing leadership role, ideally at 'Head of Marketing' level.
• Team leadership experience - this role will inherit an experienced team of 6.
• A strong understanding of marketing principles, strategies, and analytics.
• Transferable industry backgrounds may include regulated industries, charities, public sector or not-for-profit bodies.
• Experience in modernising marketing practices, including utilising automation + CRM systems.
• Exceptional stakeholder management + communication skills.
• Experience in developing and managing successful marketing campaigns.
• A results-oriented mindset with a focus on achieving business objectives.
• Applicants should also be comfortable working in a wholly on-site based role

Job Offer

On offer for the sucessful Head of Marketing:

• Basic salary of up to £70,000, dependent on the level of experience.
• City Centre office location in Manchester.
• Opportunity to join a well-established organisation, providing great job security.
• Please note, this role will not offer hybrid working, and will be 5 days a week on-site in Manchester